Rowenta® Enlists Elite Fashion Designer Althea Harper and DIY Expert Jenni Radosevich as Official Brand Ambassadors

Global Garment Care Leader Partners With Two Of New York City's Top Fashionistas

News provided by

Rowenta

Aug 02, 2012, 06:30 ET

NEW YORK, Aug. 2, 2012 /PRNewswire/ -- Rowenta, the leading manufacturer of high-performance steam irons, garment steamers and steam stations is proud to announce that elite Fashion Designer and Project Runway Alumni Althea Harper and D.I.Y. Expert Jenni Radosevich now serve as official Brand Ambassadors. Each Artist represents Rowenta in the public eye and engages consumers with lifestyle and fashion oriented projects.

Althea Harper turned heads in the fashion industry when she placed runner-up on season six of Lifetime's hit reality television series "Project Runway." Currently, she manages her own fashion line - ALTHEA HARPER and has worked alongside iconic designers such as Tory Burch, Anna Sui and Vivienne Westwood. Harper serves as Rowenta's official Brand Ambassador in the realm of fashion design, offering a unique perspective on proper garment care maintenance, wardrobe design and key fashion trends.

Jenni Radosevich, critically acclaimed Blogger, Author and former Contributor for InStyle, is an expert at teaching others how to recreate expensive runway looks and luxury home decor items at a fraction of the cost – with the added satisfaction of doing it yourself. She recently published, I SPY DIY STYLE (Potter Craft/Crown Publishing), an encyclopedia in trendy homemade fashions. Radosevich serves as Rowenta's official Brand Ambassador in the realm of lifestyle and home decor, contributing a plethora of do-it-yourself projects that can be easily executed by crafters of all skill levels.

"Rowenta is excited to be partnering with Ms. Harper and Ms. Radosevich," said Michele Lupton Marketing Communications Director, Groupe SEB USA. "These two talented individuals possess creative spirits that are a true reflection of the Rowenta brand. We are excited to offer our customers the opportunity to learn from two key players in the fashion and lifestyle markets."

As Rowenta Brand Ambassadors, Harper and Radosevich are sharing their knowledge with the masses. Both women have each created and filmed a series of online video workshops that are being posted on Rowenta's official Facebook and YouTube pages throughout the months of July, August and September. Harper's series focuses on numerous ways to manipulate fabric and construct garments without the use of a traditional needle and thread. Radosevich's collection illustrates a variety of colorful projects in both the home decor and fashion realms.

For more information on Rowenta please visit:

For more information on Althea Harper please visit: http://altheaharper.com/

For more information on Jenni Radosevich please visit: http://www.ispydiy.com/

For media inquiries, please contact: 5W Public Relations.

About ROWENTA®

ROWENTA® is the leading manufacturer of high-performance steam irons, garment steamers, steam stations and home appliances. Technology and design are at the core of each and every one of our products. Rowenta USA is headquartered in West Orange, NJ and is a division of Groupe SEB USA.

SOURCE Rowenta

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