Rovio and Madhouse Announce Strategic Partnership to Drive Mobile Marketing in China

SHANGHAI, July 29, 2011 /PRNewswire-Asia/ -- Rovio and Madhouse announced their strategic partnership to drive the development of mobile marketing in China. Rovio is famous for its wildly popular mobile game Angry Birds, and Madhouse is well known for being the largest and most intelligent mobile advertising network in China. As part of this partnership, Madhouse will enable and deliver ads to Rovio properties across China - including placement of in-application banners and rich media ads as well as fully customized marketing solutions tailored to the needs of brand advertisers. Now advertisers on the Madhouse SmartMad Ad network can reach Angry Birds users whenever and wherever they play.

Founded 2006 in Shanghai, Madhouse is China's leading and most established mobile advertising solution company - offering intelligent targeting technology on a network that reaches 75%+ of all China's mobile internet users. The company offers solutions for both the mobile web as well as mobile applications.

"In-app advertising is the future of mobile marketing, as well as a key development area for Madhouse. I am very pleased to work closely with Rovio, one of the leading mobile game and media companies in the world, and contribute to the development of mobile marketing in China. I trust this partnership will attract attention from brands, which will further boost the growth of the mobile marketing industry in China," said Joshua Maa, the founder and CEO of Madhouse.

Since launching in 2009, Angry Birds downloads have reached 300+ million globally. China is currently one of the largest markets for Angry Birds and represents immense potential for continued growth. Rovio Entertainment forecasts Angry Birds downloads in China will reach 100 million by the end of 2011.

"With 900 million mobile users, China is the second largest market for Angry Birds downloads, just after the United States. This indicates the huge potential for mobile advertising, which is still to be recognized by brands. We value Madhouse for its technology advantage and brand resources. By working with Madhouse, we hope to develop products specialized for the China market and further contribute to the growth of the mobile marketing industry in China," stated Henri Holm, Senior Vice President, Rovio Entertainment Asia, showing his confidence in this partnership.

SOURCE Madhouse Inc.