PRINCETON, N.J., May 10 /PRNewswire/ -- Chris Boggs, Director, Search Engine Optimization at Rosetta, the largest independent interactive agency in the U.S., has been elected President of the Search Engine Marketing Professional Organization (SEMPO).
SEMPO is a global non-profit organization that serves thousands of search engine professionals in 40 countries. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace.
"I appreciate the opportunity to serve as SEMPO's new president and lead the charge to expand our reputation as thought leaders in the global search arena," Boggs said. "I look forward to working with the SEMPO board and members to inspire more people and companies to better understand and benefit from Search Marketing and analytics."
Boggs joined Rosetta, recently ranked the nation's 15th largest Search Engine optimization firms by Advertising Age, in 2007 and has worked in search engine marketing since 2000.
"In my position with Rosetta, I have the unique opportunity to interface with leading online marketing teams from Fortune 500 organizations, as well as a number of partners and vendors who help to support Search and the analytics required to measure it. This day-to-day activity allows me to bring an 'in the trenches' experience to the SEMPO presidency," Boggs said.
Boggs is a specialist in search engine optimization and paid search advertising. He has served on SEMPO's Board of Directors since 2006 and has been the organization's Secretary for the past three years. He is Associate Editor of the Search Engine Watch Forums, speaks regularly at major search marketing conferences and has been published widely in a variety of print and online journals.
Boggs works in Rosetta's Cleveland office and lives in Twinsburg, OH.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing.
Representing thousands in 40 countries, SEMPO has more than 1,000 members. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu and MediaPost. For more information or to join the organization, visit http://www.SEMPO.org.
About Rosetta
Founded in 1998, Rosetta has rapidly become the largest independent interactive agency in the US and is ranked by AdAge among the top ten digital agencies in the country. Rosetta recently expanded its offerings within professional healthcare marketing by acquiring Wishbone-ITP, an award-winning pharmaceutical agency. Using a patented approach to segmentation, called Personality® Segmentation, which provides deep insights into the underlying drivers of consumer behavior, Rosetta builds its clients' brands by identifying, understanding and enhancing relationships with its customers. Rosetta's industry-focused marketers and creative teams translate these insights into relevant marketing solutions that use world-class technology, search and media to attract, retain and strengthen a brand's most valuable customer relationships.
Rosetta brings deep industry expertise to its client work within the Retail & Consumer Products; Healthcare; Financial Services; Communications, Media & Technology; Travel & Leisure and B2B markets. Rosetta's clients include OfficeMax, Coach, Jos. A. Bank, Express, and Tractor Supply (retail); Allergan, Bristol Myers Squibb, Johnson & Johnson, and Otsuka (healthcare); Citizens, HSBC, Nationwide and Fidelity (financial services); and Marriott (travel and leisure), Microsoft and T-Mobile (communications, media & technology).
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Denver, Boston, Chicago and Toronto.
For more information, visit http://www.rosetta.com.
SOURCE Rosetta
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