Romney-Ryan campaign advertising audiences added to Targeted Victory's Audience Exchange USA - English
WASHINGTON, Sept. 9, 2014 /PRNewswire/ -- Today, Targeted Victory announced that both full-service agency clients and self-service Targeted Engagement users now have exclusive access to Romney-Ryan Presidential campaign donors through Targeted Victory's Audience Exchange - the most expansive data marketplace in politics.
Targeted Victory clients can now leverage the largest inventory of active Republican donors in the country for donor prospecting, message persuasion, and mobilization campaigns.
"Many of the voters who supported the Romney-Ryan campaign in 2012 are still active in 2014 and will be for many cycles to come. These audiences are incredibly valuable, and will make strong additions to the portfolio of audiences available to Targeted Engagement users and Targeted Victory clients" offered Targeted Victory co-founder Michael Beach.
Below are the new custom audiences created from the Romney-Ryan donor file. If you're interested in reaching these groups, sign up today.
| Custom Audience |
Description |
| Premium Major Donors |
Romney-Ryan Donor who has given over $500. |
| Premium Major Donors Tier I |
Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Premium Major Donors |
| Premium Major Donors Tier II |
Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Premium Major Donors |
| Premium Major Donors Tier III |
Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Premium Major Donors |
| Grassroots Donors |
Romney-Ryan donor who has given $499 or under. |
| Grassroots Donors Tier I |
Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Grassroots Donors |
| Grassroots Donors Tier II |
Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Grassroots Donors |
| Grassroots Donors Tier III |
Tier III prospects based upon online, demographic, geo-level, and consumer attributes of Grassroots Donors |
| E-Commerce Donor |
Romney-Ryan donor who gave through the Romney Store. |
| E-Commerce Donor Tier I |
Tier I prospects based upon online, demographic, geo-level, and consumer attributes of E-Commerce Donor |
| E-Commerce Donor Tier II |
Tier II prospects based upon online, demographic, geo-level, and consumer attributes of E-Commerce Donor |
| E-Commerce Donor Tier III |
Tier III prospects based upon online, demographic, geo-level, and consumer attributes of E-Commerce Donor |
| Contest Donor |
Romney-Ryan donor who donated via contest. |
| Contest Donor Tier I |
Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Contest Donor |
| Contest Donor Tier II |
Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Contest Donor |
| Contest Donor Tier III |
Tier III prospects based upon online, demographic, geo-level, and consumer attributes of Contest Donor |
| Premium Donor |
A Romney-Ryan Donor who is likely to donate to conservative candidates and causes based on demographics, prior vote history and donation history. |
| Premium Donor Tier I |
Tier I prospects based upon online, demographic, geo-level, and consumer attributes of Premium Donor |
| Premium Donor Tier II |
Tier II prospects based upon online, demographic, geo-level, and consumer attributes of Premium Donor |
| Premium Donor Tier III |
Tier III prospects based upon online, demographic, geo-level, and consumer attributes of Premium Donor |
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, online fundraising, email marketing, and integrated data management for political candidates and causes. Along with our technology services, we provide strategic digital campaign management and comprehensive web design and development services. We provide all of our clients with a custom strategy to best achieve their organization's goals, incorporating a combination of our core services and others that fit your needs. For more information, please visit www.targetedvictory.com.
SOURCE Targeted Victory
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