Rold Gold Introduces New Sweet And Savory Flavor Combinations To Pair Perfectly With Busy Lives

Pretzel Dippers and Pretzel Cracker Sandwiches Provide Deliciously Simple Snack Solutions So Snackers Can Break Happy

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Apr 14, 2015, 06:01 ET

PLANO, Texas, April 14, 2015 /PRNewswire/ -- The Rold Gold brand is bringing some sweetness to its traditionally savory product offerings, unveiling four delicious new product innovations designed to help busy individuals take back the snack break… and, as we like to say, "break happy." Rold Gold Pretzel Dippers and Rold Gold Pretzel Cracker Sandwiches provide perfectly paired flavor combinations packaged in convenient, easy-to-eat snacks. Delicious new options include Cookies & Cream and Fudge Brownie Pretzel Dippers, as well as Sharp Cheddar and Creamy Fudge Pretzel Sandwiches, which help transport you into your personal state of happy. Rold Gold is one of the flagship brands from PepsiCo's Frito-Lay division.

Rold Gold Pretzel Dippers feature pretzel rods paired with sweet dips that are the ideal slip-in-your-desk-drawer snack, available in both Fudge Brownie and Cookies & Cream. Also great for on-the-go, Pretzel Cracker Sandwiches pack delectable Sharp Cheddar flavored filling made with real cheddar cheese while the Creamy Fudge flavored filling features real cocoa; each sandwiched between tasty pretzel cracker sandwiches. Packaged in sleeves of three, with 100 calories or less per serving, Pretzel Cracker Sandwiches offer snackers a delicious option for an afternoon snack break.

"Consumers are as busy as ever with many struggling to find even just a few minutes in their chaotic day for that all too important me-time. We're a break-deprived nation," said Ryan Matiyow, senior director of marketing, Frito-Lay. "Rold Gold Pretzel Dippers and Rold Gold Pretzel Cracker Sandwiches answer the 3 p.m. hunger call with satisfying flavor combinations that are perfect for enjoying during a moment of respite in the thick of your day."

Break Happy TV is Back

The Rold Gold brand is celebrating the launch of new Pretzel Dippers and Pretzel Cracker Sandwiches by unveiling brand new "Break Happy TV" content this spring. Now in its third season, the brand's newest pretzel products are set to star in a collection of music videos, ranging from the smooth sounds of R&B to the fun beats of Power Pop.

Available in select retail stores nationwide, Rold Gold Fudge Brownie and Cookies & Cream Pretzel Dippers can be found in five-count boxes for a suggested retail price of $4.49 and in single serve 1.57-ounce packages for $1.29. Rold Gold Pretzel Cracker Sandwiches are available in Sharp Cheddar and Creamy Fudge filling in six-count boxes for a suggested retail price of $3.49.

About Rold Gold

Rold Gold is one of the brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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