Roland Dickey Stops by New Dickey's Barbecue Pit in Lathrop

Mr. Dickey Gives Away 50 free Cookbooks and Free Barbecue for a Year

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Jul 13, 2014, 01:30 ET

LATHROP, Calif., July 13, 2014 /PRNewswire/ -- On Thursday, July 17 at 11 a.m., Dickey's Barbecue Pit will start slow smokin' in Lathrop with the first 50 dine-in guests receiving gift cards worth up to $50. Friday, the party continues with all day merchandise giveaways which includes Dickey's Barbecue t-shirts, pens, koozies and more!

Roland Dickey stops by the new Dickey's Barbecue Pit in Lathrop for their grand opening on Saturday to hand out free cookbooks. He will also visit the new location in Tracy on Saturday. (PRNewsFoto/Dickey's Barbecue)

On Saturday from noon – 2 p.m., locals can beef up their barbecue skills when Roland Dickey, Sr., Dickey's Barbecue chairman and lead chef, stops by to hand out 50 free autographed copies of his new cookbook, Mr. Dickey's Barbecue Cookbook. Radio station 104.1 The Hawk will also be onsite and this location will be serving $2 pulled pork barbecue sandwiches. One lucky winner will be chosen for a $500 gift card and three winners will receive free barbecue for an entire year.

"I immediately fell in love with barbecue after tasting it. I knew opening a Dickey's Barbecue would be the perfect opportunity to share the tasty experience of Texas style barbecue with my community," said first time franchisee, Kyong Kim. "I'm so excited about the grand opening and all that we have planned for the community -- especially on Saturday when Mr. Dickey stops by for all the big giveaways."

Prior to owning a Dickey's Barbecue, Kim ran a privately owned restaurant in Sunnyvale. She is originally from Korea and immigrated to the Bay Area over 30 years ago. The new Dickey's Barbecue Pit in Lathrop is located at 15338 South Harlan Road and the phone number is 209.624.1612. Keep up with this location on Facebook.

About Dickey's Barbecue
Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 73 years later, the Dallas-based family-run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked onsite in each restaurant. The fast-casual family-friendly concept has expanded to over 400 locations in 40 states and holds the title of the world's largest barbecue franchise. This year Technomic named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.

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SOURCE Dickey's Barbecue