Roku Players Now Feature Dedicated Pandora Button on Remote Controls

Consumers can enjoy personalized music with one click of a button

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Nov 03, 2011, 08:30 ET

OAKLAND, Calif., Nov. 3, 2011 /PRNewswire/ -- Pandora (NYSE: P), the leader in personalized internet radio today announced it is extending its presence on Roku with the addition of a dedicated Pandora button on the remote controls of select Roku streaming players, including Roku 2 XD and Roku LT models. The Pandora button gives Roku customers instant access right at their fingertips, with just one click of a button, to the personalized music they love to listen to in their homes.

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"Roku customers absolutely love Pandora, making it our most popular music channel," said Charles Seiber, vice president of marketing at Roku, "Now with the dedicated Pandora button on Roku remote controls, our customers will be a single click away from hearing their favorite music from Pandora on their TVs."

Pandora Vice President of Business Development Ian Geller said, "We've taken a big step forward in our mission to expand Pandora everywhere with the launch of the dedicated Pandora button on Roku remote controls. Close to 35% of radio listening takes place in the home making Roku players essential for streaming Pandora to the TV. The addition of the Pandora remote control button gives Roku customers an exceptional personalized music experience."

Pandora is one of the top five most popular channels on Roku and is featured in the Roku Channel Store, and on the home screen of most Roku players. Roku 2 XD and Roku LT models, with the dedicated Pandora button on the remote controls will be available at retailers nationwide in early November.

About Pandora

Pandora gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well. So we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed, hand-built musical taxonomy, powers Pandora's personalization – using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the United States turn on Pandora to hear music they love.

SOURCE Pandora