ROK Stars Increases ABK Beer Distribution Into China
LOS ANGELES, Sept. 2, 2016 /PRNewswire/ -- ROK Stars PLC, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its ROK Drinks division has signed a new distribution agreement for its ABK Bavarian Beer brand into China with London-based REN Distributions.
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The Agreement covers China and Hong Kong and has begun with immediate effect with the shipment of 5 large containers of ABK Beer already underway.
"We tested the Chinese imported beer market last year to good effect," said Jonathan Kendrick, Chairman of ROK Stars. "What's apparent to us now is the early adopters of mainstream European beer brands in China are now looking for more interesting high quality beers – beers with a real story to tell – and our 700 year old ABK brewery in Bavaria produces some truly outstanding and multi award-winning beers which have been warmly and enthusiastically received. We are delighted to have teamed-up with REN Distributions as they have nationwide retail reach and we now look forward to really building our brand in China."
About ROK Drinks
With a fast-expanding portfolio of beverages, ROK Drinks was co-founded by John Paul DeJoria, known as 'America's favorite entrepreneur,' and British entrepreneur Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron Tequila, the world's Number 1 premium tequila brand.
Media Contact:
Alison Kennedy
Email
323.394.3999
SOURCE ROK Stars
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