ROK Mobile Appoints Monster® As Exclusive Headphone Partner for Launch of Mobile Streaming Platform and Service

LOS ANGELES, July 14, 2014 /PRNewswire/ -- ROK Mobile, the world's first integrated streaming music and mobile service platform, today announced it has selected Monster, a world leader in personal audio, as its exclusive headphone partner.

"ROK Mobile is committed to establishing the ultimate music experience by teaming with Monster, the creator of the world's finest high performance headphones. The combination of our content and Monster's unique audio technologies will differentiate ROK Mobile experience from other streaming services. This product will prove to be a Real World Beater," said Jonathan Kendrick, Chairman, ROK Mobile.

Available via www.rokmobile.com, ROK Mobile provides unlimited voice, text and data for $49.99 per month, with no long-term contract, with the added offering of its exclusive ROK Music streaming service, featuring more than 20 million tracks, at no added charge.

John Paul DeJoria, Cofounder ROK Mobile says: "I am most proud to be associated with an honorable gentleman, such as Noel Lee. Aligning our companies, Monster and ROK Mobile, allows us to bring the best of mobile and audio technology to the masses."

In addition to selecting Monster as the exclusive headphone partner for ROK Mobile streaming music platform and mobile service, a special Monster app will be developed to work within the ROK Mobile app that creates customized settings for ROK headphones.

"The combination of ROK Mobile's streaming music with our headphones is a great offering to consumers as well as retail," stated Head Monster Noel Lee "and Monster is thrilled to be selected by ROK mobile as its exclusive headphone provider for the launch of ROK Mobile. Monster and ROK are philosophically aligned -- we are committed to bringing the ultimate listening experience to music fans. Monster's DNA PRO™ 2.0 featuring Pure Monster Sound™ will make ROK mobile customers feel like they are right on stage with their favorite artists."

About ROK

ROK Mobile has been co-founded by entrepreneur's John Paul DeJoria (of Patron Tequila and Paul Mitchell fame) and British Technology pioneer Jonathan Kendrick. ROK Mobile is an innovative telecommunications and music streaming company that is striving to bring our customers the best cutting edge technology and music personalization to improve the way our customers live work and play. For more information about ROK Mobile, please visit www.rokmobile.com.

About Monster

For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable - an immediate hit. Monster® engineered the sound of Beats® headphones, and has since become the world's leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology.  Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster® continues to lead in innovation with Monster having been granted over 500 Patents and 100 patents pending worldwide, offering more than 5,000 products in over 160 countries. Monster® also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares. Above all, Monster® does what it does because The Music Matters.

Press Contacts:

For ROK: Alison Kennedy, Email, 323-394-3999

SOURCE ROK Mobile

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