Rogers Digital Media Connects Consumers with Quality Brands with Launch of RDeals, Beginning Today

From fashion to food to fun experiences, the daily deals site brings daily savings to Canadians

TORONTO, Nov. 29, 2011 /PRNewswire/ - Rogers Digital Media announced today the launch of RDeals, a new daily deals site that brings local and national finds to Canadians for up to 90 per cent off the original price. Beginning today, RDeals offers national deals across Canada (excluding Quebec), as well as local daily deals to the Greater Toronto Area on quality-branded products and services, including food, fashion, technology, vacations, spa treatments, fitness classes, and more.

"Canadians are increasingly looking to engage with their favourite brands through multiple digital platforms and channels.  With RDeals, we are offering savings on top, quality brands and seamlessly connecting customers, wherever they are, to merchants across the country," said Jason Tafler, Chief Digital Officer, Rogers Media Inc. "Leveraging our robust portfolio and world-class brands, we are able to provide our advertisers and clients with access to established and relevant audiences."

This new initiative enables Rogers to extend its leadership in digital media and communications by combining online advertising with technology solutions to connect brands and engage audiences. Through its extensive media properties, Rogers will build on its relationships with advertisers and partners to deliver a personalized experience to millions of its customers.

The first national deal offered by RDeals today features: 

For $32, you can give three gifts consisting of a $25 Chapters Indigo gift card plus two magazine subscriptions from eight Canadian publications, including Today's Parent, Flare and Chatelaine.

Other deals to be offered in the Greater Toronto Area this month include:

• GreenShag: Toronto's hippest menswear store offers a 65 per cent discount on a selection of their hip Canadiana and Sports Field collections of cufflinks
• The Gourmet Gift Basket Store: Send a little sweetness to your friends and family with a large 17-inch chocolate-filled gift basket at 50 per cent off
• Sundari Photography: Show off your picture-perfect brood in a family portrait session with a sought-after Toronto photographer. For $65, receive a 1-hour photo shoot and 75 digital prints

"As a local retailer, we're always looking for innovative ways to bring quality customers into our shop," said Neil McPhedran, co-founder of GreenShag. "We're excited to partner with RDeals for our first deal and look forward to engaging with their customers to drive sales traffic."

RDeals is part of Rogers Media Inc., which represents a robust portfolio of iconic digital brands, including Maclean's, Chatelaine, Sportsnet, and Citytv. Rogers Digital Media, a division of Rogers Media Inc. offers advertisers a full range of advertising opportunities that can be integrated across multiple media platforms to create compelling and comprehensive campaigns.

To register for RDeals, or for more information about participating as a merchant, visit www.rdeals.ca. Follow updates from RDeals at www.facebook.com/RDeals or www.twitter.com/RDealsToronto.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting Ltd. and Rogers Publishing Ltd. Rogers Broadcasting has 55 AM and FM radio stations across Canada. Television properties include five Citytv stations, five OMNI multicultural television stations, Sportsnet (consisting of four regional channels and the nationally-distributed Sportsnet ONE), and The Shopping Channel, a televised and internet shopping service. Rogers Publishing produces many well-known consumer magazines, such as Maclean's, Chatelaine, Flare, L'actualité, and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular websites. Rogers Communications Inc. owns Rogers Centre stadium, a year-round sports and entertainment facility, and is part owner of The Toronto Blue Jays Baseball Club.

SOURCE Rogers Media Inc.

Image with caption: "Neil McPhelan, co-founder of Toronto menswear store GreenShag, displays a selection of cufflinks to be featured on RDeals.ca this week. Rogers Digital Media announced today the launch of RDeals, a new daily deals site that brings local and national finds to Canadians for up to 90 per cent off the original price. (CNW Group/Rogers Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20111129_C2105_PHOTO_EN_7524.jpg

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