Roger & Gallet Debuts at Duane Reade

NEW YORK, Feb. 25, 2011 /PRNewswire/ -- Roger & Gallet, the makers of fine French fragrances and body care products, announces their debut at Duane Reade's Look Boutique, the chain's signature beauty department.

Roger & Gallet has a rich history that dates back over 200 years. It is an institution in the fragrance and body care worlds, so what better place to launch than a New York institution like Duane Reade. The Look Boutiques, which feature a comprehensive assortment of mass and prestige brands, are the perfect place for Roger & Gallet.

For two centuries the Roger & Gallet house has presented the art of refined fragrance. Inspired by the original Eau de Cologne by Jean-Marie Farina, the creations of Roger & Gallet are derived from authentic expertise of distilling rare plants and essential oils. Roger & Gallet offer a refined body care secret for a unique moment of pleasure and sensory delight. Roger & Gallet boasts a full collection of products for a complete sensorial experience: fragrance composed of natural essential oils; soaps perfumed down to their very heart; and body care with enveloping textures.

To fete the launch of its collection at Duane Reade, Roger & Gallet handed out 6,000 sweet-smelling roses over two days with special cards redeemable for an elegant tote bag with any Roger & Gallet purchase of $20 or more at select locations.

To experience Roger & Gallet, and for additional information, visit www.roger-gallet.com.

About Roger & Gallet:

The Roger & Gallet company was founded in 1862 by Armand Roger & Charles Gallet, heirs to Jean Marie Farina's celebrated Eau de Cologne, the first care and beauty product formulated using medicinal plants. Roger & Gallet is a truly pioneering company that has always combined innovation, artistic creation and tradition, from the first legendary round soap produced in cauldrons, using the "right to the heart" perfuming technique invented in 1879 to the very latest creations launched in 2010: the new Huile Sublime Bois d'Orange Body Oil. Today, Roger & Gallet offers a unique vision of well-being, through a complete sensorial experience based on six fragrances, each with three different territories: the Art of Perfume, the Art of Toiletries and the Art of Body Care. For more information, please visit roger-gallet.com.

SOURCE Roger & Gallet

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