Rodan + Fields Expands in Haircare Category

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Oct 23, 2023, 16:00 ET

Introducing Rodan + Fields Haircare Moisture+ Regimen

SAN FRANCISCO, Oct. 23, 2023 /PRNewswire/ -- Rodan + Fields, a leading beauty brand and direct seller founded by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields, announces further expansion in the haircare category. Building on more than 15 years of skincare authority, Rodan + Fields took a scalp-first approach when launching R+F Haircare in 2022 which includes the R+F proprietary technology, RF TriEnergy Complex® in their introductory offering of Volume+ and Smooth+ Regimens. The new Moisture+ Regimen builds on this science to round out their portfolio and offer solutions for all hair types.

"As we reach the one year milestone since launching R+F Haircare, our newest category continues to represent a significant opportunity for our R+F community to change more lives through reaching new Consultants and Customers," shared Dimitri Haloulos, Chief Executive Officer and President, Rodan + Fields, "We are thrilled to bring this latest innovation to market and continue on our path of providing dermatology-created products to deliver demonstrable results that Customers need for the best skin and hair of their lives."

About Rodan + Fields Moisture+ Regimen:
The Moisture+ Regimen gets to the root of hair concerns by quenching and repairing dry and damaged hair and softening curly, coily, thick hair, for hydrated, more manageable hair instantly, and over time.

A 3-Step Regimen designed to transform dry + damaged tresses by deeply moisturizing, softening brittle strands, repairing damage + mending split ends, for silky, smooth, more manageable hair without tangles, instantly and over time.

Step 1 Moisture+ Shampoo – Ultra-replenishing, color-protecting, oil-infused shampoo cleanses as it helps maintain a healthy scalp. Softens rough, damaged tresses for silky, smooth more manageable hair. Perfect for those with dry, curly, coily, thick or damaged hair.
Step 2 Moisture+ Conditioning Mask – Intense deep-conditioning mask helps lock in moisture, renews brittle strands, and softens dry tresses as it helps to maintain a healthy scalp, for stronger, more manageable hair with less hair fall due to breakage. Perfect for all hair types, especially those with curly, coily, thick, dry or damaged hair, or hair in need of an extra dose of conditioning moisture + repair.
Step 3 Detangle+ Leave-in Treatment – Multi-tasking leave-in conditioner detangles by enhancing slip, softening brittle strands, repairing damage and mending split ends, for silky, smooth, more manageable hair without tangles. Protects from heat damage, color fade and environmental stressors as it helps to maintain a healthy scalp, for stronger, healthier-looking hair. Perfect for all hair types.

R+F has also expanded its collaboration with haircare experts including celebrity hairstylist partner, Bridget Brager, as well as adding additional guest celebrity hairstylists including Suzette Boozer and Denise Madrigal. The team of stylists will represent R+F Haircare as key spokespeople, content creators and serve as educators to the R+F Consultant community.

"Working with Rodan + Fields over the past several years has been an incredible experience in helping to develop regimens that deliver real results while educating and giving people access to products that provide a strong entrepreneurial opportunity," shared Bridget Brager, Rodan + Fields celebrity hairstylist partner. "I am thrilled to work with the entire team at Rodan + Fields to bring the Moisture+ Regimen to everyone."

All products will be available starting October 23 through Rodan + Fields Independent Consultants and on the Rodan + Fields website at rodanandfields.com.

About Rodan + Fields Rodan + Fields was launched in 2008 and founded by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of providing dermatology-created skincare and haircare along with an entrepreneurial opportunity to change lives. Rodan + Fields is the #1 Dermatologist Founded Premium Skincare Brand in North America in 2022^Ʌ and the #1 Premium Skincare Regimen Brand in the U.S. for 5 consecutive years, (2018-2022)⁺. Rodan + Fields is proud of its regimen-based skincare and award-winning innovation, powerful direct selling business model, and global Independent Consultant community. Products are available through R+F Independent Consultants or on the Rodan + Fields website at rodanandfields.com.

⁺ Source Euromonitor International Limited; Beauty and Personal Care 2023 Edition, retail value RSP terms; all channels, Premium Skincare.

^Ʌ Source Euromonitor International Limited; Beauty and Personal Care 2023 Edition; all channels; Premium Skin Care Regimen includes Sets and Kits; retail value RSP terms.

SOURCE Rodan & Fields, LLC