RockYou Announces New Opportunities for Developers with the RockYou Monetization Platform

News provided by

RockYou

Mar 08, 2010, 08:00 ET

User-Friendly, Clean and Facebook-Compliant Platform Provides Revolutionary Ways for Developer to Generate Revenue

REDWOOD CITY, Calif., March 8 /PRNewswire/ -- RockYou, the leading innovator, creator and distributor of social experiences that engage hundreds of millions of people across multiple social networks, today announced the launch of the RockYou Monetization Platform (RYMP), the industry's most comprehensive suite of monetization channels to address an under-utilized opportunity on social networks.

Recent trends in social gaming indicate an increasing need for new monetization solutions. According to a recent Q Interactive survey, 97 percent of female users preferred earning virtual currency over purchasing it. With the launch of RYMP, developers can now monetize up to 25 percent of their social gamers and increase average revenue per user (ARPU) by up to 20 percent.

RYMP includes the following product lines:

  • Display Ads: Delivers over 13 billion monthly global impressions
    • RockYou Game Ads: Rotating ads ideal for flash games provide increased revenue by up to 50 percent
    • RockYou Video Ads:  High eCPM video and flash ads
    • RockYou Banners: Standard IAB/Facebook compliant banner ads
  • Marketplace: Features virtual currency payment alternatives that result in up to four times completion rates compared to traditional offers
    • RockYou Surveys: Anonymous, spam-free surveys sourced from select brands and research firms
    • RockYou Local: Purchasable discounts sourced from over 2,500 trusted brands, retailers, and local merchants
    • RockYou Offers: Safe and Facebook-compliant free samples and subscription offers
    • RockYou Payments: Trusted and top-performing payment providers
  • In-Game: Enables developers to monetize up to 25 percent of their social gamers through a seamless in-game user experience

"RYMP is just the first step. We are continuously working on new ways for developers to monetize more of their user-base -- their success leads to an increased reach that we can provide to our brand advertisers as well," says Lisa Marino, chief revenue officer, RockYou.

About RockYou

RockYou is the leading innovator, creator, and distributor of content on the social web. With over 121M monthly US users and 13 billion monthly global impressions, advertisers on the RockYou network have the ability to tap the social networking audience directly, through timely and effective campaigns. RockYou provides customized, one-of-a-kind branding and promotional opportunities for leading brands through a large repertoire of products including IAB compliant Standard and Premium Banner Placements, Deal of the Day ads, and other custom application-integrated solutions. Headquartered in Redwood City, California, RockYou is funded by Sequoia Capital, Partech International, Lightspeed Venture Partners, DCM, SK Telecom Ventures and Softbank. For more information, please visit http://rockyou.com/corp/about.php 

SOURCE RockYou

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