Rocky Brands Launches E-Commerce Sites On The Demandware Platform

NELSONVILLE, Ohio, June 5, 2014 /PRNewswire/ -- Rocky Brands (NASDAQ: RCKY) announced today that it has launched digital commerce sites for the Rocky Boots, Georgia Boot, Durango and Creative Recreation brands on the Demandware Commerce platform.

Rocky Brands began rolling out the new sites on Demandware in November 2013 with the re-launch of RockyBoots.com. This was followed by GeorgiaBoot.com and DurangoBoots.com in March and cr8rec.com in April. The company will launch responsive design (m-commerce) sites on Demandware Commerce for each brand in August.

"As our digital shopping channels continue to grow, we sought a best-in-class platform to not only enhance managing our existing business but to provide innovation as we continued to expand our e-commerce operations," said Josh Carrico, Director of E-Commerce for Rocky Brands. "We can become more efficient across all brands with Demandware, but this move is also about our customer, who will now have access to an improved shopping experience through our online channels."

Demandware provides Rocky Brands with a scalable and feature-rich platform optimized for ease of use by both the consumer and Rocky's e-commerce operations. The cloud infrastructure minimizes the risk by allowing for seamless upgrades and pre-built integrations to drive higher revenues within the existing platform rather than a platform overhaul often required by legacy on-premise solutions.

About Demandware
Demandware, the category defining leader of enterprise cloud commerce solutions, empowers the world's leading retailers to continuously innovate in our complex, consumer-driven world. Demandware's open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email [email protected].

About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky^®, Georgia Boot^®, Durango^®, Lehigh^®, Creative Recreation^® and the licensed brand Michelin^®. Rocky Brands is proud to supply footwear to the United States military. For more information, visit www.RockyBrands.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2013 (filed March 6, 2014) and quarterly report on Form 10-Q for the period ended March 31, 2014 (filed May 1, 2014). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

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SOURCE Rocky Brands, Inc.

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