Rock Hard Taco, Florida's Hot New Beach Rockin' Eatery, Surfs to TransMedia Group for 'Extreme' PR

TransMedia to give extreme sports a Rock Hard Taco edge

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Jul 05, 2011, 05:30 ET

BOCA RATON, Fla., July 5, 2011 /PRNewswire/ -- TransMedia Group said it's strapping in for a wild publicity ride to introduce South Florida's newest extreme sports energy refueling stop, Rock Hard Taco (www.rockhardtaco.com) that just opened deliciously near the ocean beach.

While already open for business, TransMedia plans a Rockin' sports and music celebrity-studded grand opening day of festivities August 20 at the authentic taco shop located at 891 E. Palmetto Park Rd.

Publicity will target youthful sports lovers showing them Rock Hard Taco is a quick kick push to the beautiful Palmetto Park Pavilion and beach, a Mecca for surfers, skateboarders and motocross fans.

TransMedia said it is organizing such events as skate and surf competitions with prizes awarded at the new East Boca hot spot featuring besides rockin' food an attractive and versatile skating area in the rear of what is destined to become a gathering place for the extreme sports crowd.

TransMedia plans a series of special events to show how patrons can enjoy both indoor and outdoor seating areas, with additional seating in the rear as well as show off the decor in murals of extreme sports such as surfing, skateboarding, motocross, plus a nice-sized screen to view it on.

RHT will be open for patrons and publicity photos all-day 8:00am-9:00pm year-round. According to TransMedia's CEO Tom Madden, recently returned from Paris where the firm opened its newest office, "We're thrilled to be on-board as Rock Hard Taco brings us front and center to all the beach fun and festivities. If Paris is the City of Lights, Rock Hard will make Boca the City of Tacos," he added.

"To pack more buzz and glitter, we're lining up community and celebrity support for the grand opening, and expect exciting special guests to attract throngs of extreme sports lovers to this fabulous quesadilla of energy by the sea."

Partners Steve Miller, GM and COO Elizabeth Dobson teamed with Wall Street Investors to create Rock Hard Taco. Steve grew up surfing, skating, and snowboarding in Southern California. He brought his Cali style here, mixing the best authentic Mexican food with killer music as an expression of So-Cal lifestyle that he said "will make the world a better place, one taco at a time."

Contact:
Adrienne Mazzone
561-750-9800 x210
[email protected]

SOURCE TransMedia Group