Robert Shapiro Joins Fleishman-Hillard in New York, Named B2B Lead
NEW YORK, Sept. 7, 2012 /PRNewswire/ -- Fleishman-Hillard International Communications has appointed Robert Shapiro senior vice president, partner and group leader of the B2B marketing practice in New York.
The move is the latest in a string of senior hires for the agency's New York office. In addition to Shapiro, the firm recently announced that Betsy Neville joined as co-chair of the corporate reputation practice. Earlier this summer, Chris Nelson was brought on board as a senior member of the crisis communications team.
"We are very excited to have Rob Shapiro at Fleishman-Hillard," said Robert Dowling, Fleishman-Hillard president of the U.S. East region. "His experience and deep understanding of business-to-business marketing is a big asset to the firm. Fleishman-Hillard has great momentum, driven by an industry-leading team. Our recent hires take our game to the next level and position us as the go-to resource for clients."
Shapiro is charged with building the firm's B2B marketing group. He joins the agency from Greentarget, where he was general manager of the New York office. Shapiro will report to Dowling.
"I am thrilled to join Fleishman-Hillard and grow the office's leading B2B marketing practice," said Shapiro. "The firm's phenomenal leadership, collaborative philosophy, global reach and outstanding reputation for providing excellent strategic counsel and client service represent the ideal platform for me to build our B2B offering."
Shapiro has more than 20 years of experience in agency public relations. Prior to Greentarget, he held senior positions at a variety of agencies, including Weber Shandwick and Burson-Marsteller.
About Fleishman-Hillard
Fleishman-Hillard Inc., one of the world's leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard website at www.fleishmanhillard.com. Fleishman-Hillard is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Fleishman-Hillard Inc.
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