Robert Hartt Joins Rosetta as Senior Vice President, Business Development

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Feb 03, 2014, 11:10 ET

PRINCETON, N.J., Feb. 3, 2014 /PRNewswire/ -- Publicis Groupe customer engagement agency Rosetta announced today that Robert Hartt has joined the agency as Senior Vice President, Business Development, a new position. Hartt brings a sterling record of results-oriented business development to the agency and is expected to make an immediate impact on the agency's global growth strategy. He will be based in Rosetta's New York office and report to Chief Strategy Officer Scott Sorokin.

Hartt joins Rosetta from AKQA New York, where he served as Client Partner, Group Account Director for a major telecommunications client. Prior to that, he was Founder of PPE Sports, a performance coaching company for athletes and corporations. Clients included the Edmonton Oilers organization, Tennis Canada, Bombardier Aerospace, Concordia University and University of Toronto. Previously he was Vice President, General Manager at BBDO, Montreal.

"Robert has deep and proven experience working with clients on digital marketing initiatives and world-class innovation, making him a perfect fit for our global growth strategy and expansion," said Sorokin. "He's an extremely valuable addition to our fast-growing team, and we're proud to welcome him to the Rosetta family."

Rosetta has made a number of key talent hires in the last 3 months, including Global Chief Creative Officer Lars Bastholm and, most recently, Peter Kang, Executive Creative Director.

Hartt has a Bachelor of Science in Management Information Systems and Accounting from the University of Arizona.

About Rosetta

Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

www.rosetta.com | Twitter: @RosettaMktg | Facebook: www.facebook.com/rosetta

SOURCE Rosetta