Robert F. Kennedy, Jr. and vineyard vines Partner to Launch Inaugural Tied to a Cause Campaign to Benefit Waterkeeper Alliance

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Mar 01, 2010, 04:00 ET

STAMFORD, Conn., March 1 /PRNewswire/ -- vineyard vines, the Connecticut-based apparel and accessories brand founded by brothers Shep and Ian Murray, announced today their partnership with Waterkeeper Alliance and founder Robert F. Kennedy, Jr., to kick-off Tied to a Cause, a new charitable program that honors different charities each month by selling custom accessories online, with all proceeds benefiting the featured organization.

Kennedy, President and Founder of Waterkeeper Alliance, will also be featured in the company's upcoming spring catalog, Island Living, to further promote the collaboration between the two organizations. "We are thrilled to work with Bobby Kennedy and Waterkeeper Alliance. Our brand was built around our love of the water and we are passionate about preserving it. We're honored to help Waterkeeper Alliance keep our rivers and oceans protected and clean for future generations," said vineyard vines Co-founder and CEO, Shep Murray.

In addition to the month-long residency on the company's website, on March 9 vineyard vines will host an event with Waterkeeper Alliance at their Greenwich, CT store. The store will be open for shopping, with 10% off all purchases and 10% going back to Waterkeeper Alliance. Custom Waterkeeper products will be for sale that evening, with 100% of the proceeds from those products going back to the organization.

"It's clear that Waterkeeper Alliance and vineyard vines share a deep reverence and respect for the water and for the natural and human communities that depend so fully upon it," said Kristine Stratton, Executive Director of Waterkeeper Alliance. "This partnership seemed a natural fit and we are thrilled to give those who love the water a fashionable way to show their support for defending it."

About vineyard vines:

vineyard vines, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha's Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at nine free-standing stores in Boston, MA; Edgartown, MA; Greenwich, CT; Mashpee, MA; Memphis, TN; Nantucket, MA; The Ocean Reef Club in Key Largo, FL; Washington, DC; and Westport, CT.

About Waterkeeper Alliance:

Founded in 1999 by environmental attorney and activist Robert F. Kennedy, Jr., Waterkeeper Alliance is a global movement of on-the-water advocates who patrol and protect over 100,000 miles of rivers, streams and coastlines in North and South America, Europe, Australia, Asia and Africa. Waterkeeper Alliance unites more than 190 Waterkeeper programs around the world and focuses citizen advocacy on the issues that affect our waterways, from pollution to climate change. Learn more at www.waterkeeper.org.

SOURCE vineyard vines