Rob Riggle & GODIVA Help Men Get Their Game On For Valentine's Day

After new survey finds nearly half of men are more interested in the BIG GAME

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Feb 02, 2015, 09:38 ET

NEW YORK, Feb. 2, 2015 /PRNewswire/ -- In a recent consumer survey, nearly half of men admitted to caring more about watching THE BIG GAME than they do about giving their Valentine the perfect gift. Now that SUPER SUNDAY is over, GODIVA Chocolatier has teamed up with actor and comedian Rob Riggle of "Dumb and Dumber To," "21 Jump Street" and "Saturday Night Live" fame to help men get their head in the game that really matters – Valentine's Day.

Rob Riggle appears in GODIVA's Game Over, Game On campaign.

The GODIVA "Game Over, Game On" survey showed that nearly one-in-four men admitted that they only start thinking about Valentine's Day one to two days before the holiday itself. The survey also found that even veteran gift-givers who plan ahead need a little help, with more than half (58%) admitting that they don't get it right every time.

With this insight, GODIVA created the "Game Over, Game On" video content series, which stars Riggle as a man who has "mapped it all out," and knows exactly how to impress that special someone after a few too many gifting fumbles. The video series genuinely captures the stress of getting Valentine's Day right, while proving GODIVA's place as the ultimate symbol of love. "Game Over, Game On" aims to inspire men to get off the couch a little earlier than usual when shopping for a loved one this Valentine's Day. To help men celebrate their efforts on Valentine's Day, GODIVA is also offering those that share the videos a chance to win 2015-2016 season tickets*. Men can visit www.GODIVA.com/GameOverGameOn to learn more.

"GODIVA has been helping men get their game on for Valentine's Day since 1926, and that's what this series is all about," said Michelle Chin, Vice President, North America Marketing, GODIVA Chocolatier. "This exciting partnership with Mr. Riggle is a first for the brand, and provides a unique and humorous lead-into the most romantic day of the year."

To ensure that men get it right this Valentine's Day, the GODIVA winning play includes the 36 Piece Valentine's Day Gold Ballotin ($50) – a deliciously rich, signature assortment of classic GODIVA Belgian chocolates, featuring sumptuous caramels, luscious ganaches and rich pralines, presented in the iconic gold box tied with a red rose ribbon. GODIVA lovers will also delight in the 29 Piece Valentine's Day Keepsake Chocolate Heart ($75) – a festive assortment of GODIVA's 2015 limited-edition heart-shaped chocolates, such as raspberry mousse in dark chocolate, and praline mousse in milk chocolate, elegantly packaged in a heart-shaped fabric box. And, nothing says romance like GODIVA's Belgian Chocolate-Dipped Strawberries, generously hand-dipped in milk or dark chocolate, and presented in GODIVA's elegant gold gift box ($42).

Visit www.GODIVA.com/gameovergameon to watch the full video series and enter the GODIVA sweepstakes. The full GODIVA Valentine's Day assortment is available in stores nationwide and online at www.GODIVA.com.

About GODIVA Chocolatier

With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva – her passion, generosity, and pioneering spirit -- GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate.

The company has a presence in more than 80 countries with over 500 boutiques, in addition to a presence in Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world.

*Season tickets will be fulfilled via a $5,000 check

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/172717-Godiva-Bad-Gifts-30.mp4

SOURCE GODIVA Chocolatier