RKD Group Clients Raise More Than $1 Million on North Texas Giving Day

Dallas-Based Fundraising and Marketing Agency Empowers North Texas Nonprofits to Generate Increased Public Support

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Sep 21, 2018, 10:56 ET

DALLAS, Sept. 21, 2018 /PRNewswire/ -- RKD Group proudly announces that SPCA of Texas, North Texas Food Bank, and other North Texas nonprofit clients raised more than $1.4 million on North Texas Giving Day.

RKD Group is a leading fundraising and marketing agency to over 250 regional and national nonprofit organizations. The Dallas-based marketing agency's strategic campaign development and execution helped each of their clients meet their ambitious Giving Day fundraising goals.

"Each year the fundraising goal for this special day is bigger and bigger and to meet our 2.4 million meal goal, we needed expert counsel. RKD empowered us to think about our marketing and fundraising efforts as one holistic campaign. I am very proud of what our teams accomplished together on North Texas Giving Day," stated Anna Kurian, Director of Marketing and Communications at North Texas Food Bank.

RKD provided strategic, creative and digital marketing expertise to enhance each of its clients' campaigns. "Collaborating with RKD allows the North Texas Food Bank to benefit from lessons learned with other RKD clients and enabled the team to create the best strategy to hit our goals," said Kurian.

"The SPCA of Texas and RKD Group make a great team and our partnership has propelled our digital fundraising strategies forward significantly on North Texas Giving Day and throughout the year," said Debra Burns, Sr. VP of Development at SPCA of Texas. "The team approach has allowed us to expand our capacity to reach our donors. RKD Group's wonderful work made our jobs easy."

North Texas Giving Day is an important fundraising day for nonprofit organizations. The 18-hour online giving event brings significant awareness and support for nonprofits throughout North Texas. This year, more than 47 million was raised on North Texas Giving Day, a record amount for the yearly event.

Tim Kersten, CEO of RKD Group stated, "North Texas Giving Day provided a great opportunity for RKD Group to benefit our community by helping SPCA of Texas, North Texas Food Bank, and other clients deploy sophisticated strategies to raise the funds they need to fulfill their missions. Giving Day was a great success for our clients and we are grateful to be partners with them."

About RKD Group
RKD Group raises more than $100 million annually for nearly 250 nonprofit organizations, including hospitals, social service, health, disease research, animal welfare, and faith-based charities. RKD Group's data-driven, multichannel approach accelerates net revenue growth, builds long-term donor relationships, and drives online and offline engagements and donations. With a growing team of 200 professionals, including award-winning creative leadership, over 40 digital fundraising experts, and world-class data scientists, RKD Group creates breakthroughs never thought possible.

About CFT's North Texas Giving Day
Communities Foundation of Texas' North Texas Giving Day is an 18-hour online giving event designed to empower every person to give back to their community by supporting local nonprofits and causes they care about in one easy-to-use platform.

Contact:
Suzanne Anderson
[email protected]
972-664-2376

SOURCE RKD Group