Rituals Reign During Tim Hortons RRRoll Up the Rim to Win

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Feb 03, 2016, 07:00 ET

RRRoll Up the Rim is back for its 30^thyear, and guests are ready with their favourite rolling techniques and good-luck superstitions

OAKVILLE, ON, Feb. 3, 2016 /CNW/ - After 30 years and 500 million prizes, the top rolling rituals of the RRRoll Up the Rim to Win contest are revealed: slow and steady thumb-rolling is the number one roll technique, according to more than 50% of guests, and more than one-third say finishing your entire coffee before rolling is the best good luck charm. So, drink up and get your thumbs ready, because starting today Tim Hortons guests have a one in six chance to instantly win more than 45 million prizes in RRRoll Up the Rim to Win.

This year, guests can win one of 40 grand prizes of the all-new 2016 Honda Civic Sedan EX-T, recently named North American Car of the Year. Prizing also includes 120 LG 4K OLED TVs, 100 $5,000 CIBC prepaid cards, 25,000 $100 TimCards, and millions of coffee and donut prizes.

With millions of cups to be rolled in this year's RRRoll Up the Rim to Win contest, the thumb roll technique won't be the only one used. Other popular rolling methods include using your teeth (preferred by 24%) and the trusty flatten and roll (preferred by 12%). When it comes to superstitions, 52% of guests have good luck rituals, which range from finishing your whole drink before rolling (38%), to rolling the rim the same way every time (13%) and visiting the same location each time (8%).

"From day one, RRRoll Up the Rim to Win has been about thanking our amazing guests," says David Clanachan, President and COO, Tim Hortons Canada. "It's great to see that, 30 years later, our guests have adopted their own rituals and continue to make RRRoll Up their own. We're back with great prizes and look forward to seeing the excitement and anticipation of coffee lovers across the country during our favourite time of the year!"

This year, there's a new way to win, with RRRoll Up at Home. Now, guests will have the chance to win when they purchase Tim Hortons at-home coffee products. From February 3, 2016 to February 29, 2016 guests who purchase any participating packaged coffee or hot beverage product for at-home brewing, including single-serve, canisters and bags, can take a photo of their receipt, upload it to www.rollupathome.com, and register to play the RRRoll Up at Home game for a chance to win one of 10,000 prizes, including free Tim Hortons packaged coffee for a year.

Want to get in on the action online? The RRRoll Up Replay online game is back once again with chances to win more than 250,000 prizes, including grand prizes of an all-new 2016 Honda Civic Sedan EX-T, 10 LG 4K OLED TVs, 75 LG Watch Urbanes and 6 prizes of free Tim Hortons coffee for a year. Visit www.rolluptherimtowin.com to play from February 3, 2016 until March 16, 2016.

RRRoll Up the Rim to Win runs from February 3, 2016, until April 17, 2016, or while cup supplies last. Prizes may be claimed until May 8, 2016. Contest rules, odds of winning and prizing information can be found at participating Tim Hortons locations or at www.rolluptherimtowin.com.

Social media fans can join the #RollUpTheRim conversation and share their own rituals and traditions on Twitter or Instagram using @TimHortons and on Facebook at Facebook.com/TimHortons.

About the Tim Hortons Roll Up Rituals Survey
Tim Hortons commissioned Research House to conduct an online survey of 1,500 Canadians aged 18 years of age or older, and 302 U.S. residents aged 18 years of age or older who reside in the greater metro areas of either Detroit, MI, Columbus, OH, or Buffalo, NY, who purchase coffee at Tim Hortons restaurants and participate in the RRRoll Up the Rim to Win contest. Responses from Canadians were collected between January 12 and January 18, 2016, and responses from U.S. residents were collected between January 11 and January 18, 2016.

Tim Hortons^®Overview
Tim Hortons, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of September 30, 2015, Tim Hortons had more than 4,700 system wide restaurants located in Canada, the United States and the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.

SOURCE Tim Hortons