Rita's Partners with Tastykake® to Launch Butterscotch Krimpets® Italian Ice Flavor

Nation's largest Italian Ice chain introduces classic cake flavor

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Jul 30, 2010, 02:15 ET

TREVOSE, Pa., July 30 /PRNewswire/ -- Rita's Italian Ice, the nation's largest Italian Ice concept with more than 550 stores in 18 states, today announced the debut of its newest Italian Ice flavor, inspired by the delicious Butterscotch Krimpets® cakes, one of the most beloved and famous Tastykake® products. Butterscotch Krimpets® Cream Ice will be available in all Rita's locations now through August 22. Guests are encouraged to visit their local Rita's location for a free sample of this season's "coolest" Italian Ice flavor.

In addition to the release of this new flavor, Rita's is launching a Facebook contest, featuring Rita's beloved Ice Guy mascot and Tastykake®'s playful character, Kirbee the Krimpet™. Guests are encouraged to visit Rita's Facebook fan page at www.facebook.com/ritasitalianicecompany to become a fan of Rita's and enter to win cool prizes as well as learn about the antics of these delectable characters!

Beginning July 30 through August 22, Rita's will be selecting one lucky winner each day to receive a Rita's and Tastykake® swag bag filled with goodies!

Please visit www.facebook.com/ritasitalianicecompany for complete contest rules.

About Rita's Franchise Company

Rita's Franchise Company, headquartered in Trevose, PA, is the largest Italian Ice concept in the nation, currently operating in 18 states with more than 550 stores. Rita's brand promise is Ice, Custard and Happiness. The chain offers a variety of frozen treats including its famous Italian Ice, Old Fashioned Frozen Custard, and layered Gelati, healthy Light Line™ treat options as well as its signature Misto® and Blendini™ creations. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's 'Startup Journal.' In a 2009 Zagat survey of over 6,000 fast-food fans, Rita's was ranked #2 in the Top Ice Cream/Custard category. The World Needs More Rita's!

SOURCE Rita's Franchise Company