Rita's Italian Ice Introduces Jelly Belly® Bean Branded Italian Ice Flavors

NEW Jelly Belly® Berry Blue and Tutti-Fruitti Flavors Join Italian Ice Line up for a Limited Time.

Fans can enter Rita's "Name the Jelly Belly® Recipe" Contest by Tasting both Flavors Together!

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Aug 04, 2014, 08:15 ET

TREVOSE, Pa., Aug. 4, 2014 /PRNewswire/ -- Rita's Italian Ice, the world's largest Italian Ice concept with over 600 stores, announced the debut of two new Italian Ice flavors which are a co-branded collaboration with Jelly Belly Candy Company, the popular gourmet confectionery company. These new Italian Ice flavors are inspired by the Jelly Belly® jelly bean flavors of Berry Blue and Tutti-Fruitti, and are available at all Rita's locations beginning today through Sunday, August 24^th, 2014. Guests are encouraged to try the new flavors together and enter Rita's "Name the Jelly Belly® Recipe" contest for a chance to win a Rita's and Jelly Belly jelly bean prize pack!

Rita’s Italian Ice introduces two Jelly Belly Italian Ice Flavors! (PRNewsFoto/Rita’s Italian Ice)

The Jelly Belly brand is known for recipes that mix and match different Jelly Belly® jelly beans to create new, unique flavors. Until now, Jelly Belly Berry Blue and Tutti-Fruitti flavors haven't been officially mixed together. But starting today Rita's guests can not only mix them together, they can name their delicious new concoction. To enter the contest, Rita's fans are encouraged to submit photos of themselves with their Jelly Belly Italian Ice treats and recipe names via Facebook, Twitter and Instagram using the hashtag #ritasjellybellyrecipe for a chance to win.

"It's amazing how our two new Jelly Belly Italian Ice flavors taste just like the popular Jelly Belly beans," said Jeff Moody, Chief Executive Officer, Rita's. "Not only do they taste great on their own, but when you combine them, they create a unique fruity flavor that our fans will have a ton of fun naming."

Beginning today the new Jelly Belly Italian Ice flavors will be available at all locations through August 24, 2014. For a list of Rita's locations please visit: www.ritasice.com.

About Rita's Franchise Company
Rita's Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA. Rita's is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. The popular chain offers a variety of "Cool Treats" including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading "Ice, Custard, Happiness!" Get Rita's. Get Happy! For more information about Rita's Franchise Opportunities please visit: www.ownaritas.com or for more information please call 1-800-677-7482 or visit www.ritasice.com.

About Jelly Belly Candy Company: Jelly Belly Candy Company makes the taste defining Jelly Belly jelly beans in more than 100 flavors and an ever changing array of new flavors and limited editions. The company that put the gourmet jelly bean on the map became known worldwide when Jelly Belly beans were taken to the White House during the Ronald Reagan administration. Today, Jelly Belly beans celebrate 38 years of fun and flavor, and are the leading jelly bean brand. For additional information, contact the Jelly Belly Hotline by calling (800) 522-3267. Connect with us on Facebook www.facebook.com/JellyBelly and Pinterest www.pinterest.com/JellyBelly

Photo - http://photos.prnewswire.com/prnh/20140804/132833

SOURCE Rita's Italian Ice