RIND® Snacks Peels onto Shelves at Kroger Stores Nationwide

Innovative, upcycled fruit brand sees significant increase in distribution of its sustainable, peel-powered snacks to 10,000+ locations across the U.S.

NEW YORK, Aug. 23, 2022 /PRNewswire/ -- RIND® Snacks, the sustainable snack brand on a mission to maximize nutrition and minimize waste, is proud to announce its national expansion with The Kroger Co., the nation's largest grocery chain. As a continuation of RIND®'s success in key regional markets over the last three years, this move significantly increases the upcycled snack brand's overall footprint, bringing healthier-for-you options to the fruit snack aisle across more than 10,000 stores nationwide.

An early pioneer in the upcycled food movement, RIND® recognizes sustainable snacking as more than just a trend but a lifestyle. The brand's increased distribution will make its wholesome, single-ingredient products more widely accessible, a-peel-ing to today's snackers seeking convenient and nutritious options that support a healthy lifestyle.

"The fruit snack category was ripe for disruption and our partnership with America's leading grocer is a huge milestone for RIND® and our 'Keep it Real, Eat the Peel' approach to snacking," said Matt Weiss, RIND®'s founder & CEO. "We're thrilled to partner with Kroger to answer consumers' growing desire for delicious, nutrient-rich snacks—ones that also align with their interest to support mission-driven brands that promote sustainable snacking."

RIND's award-winning snacks will be available in 1,900 U.S. Kroger stores beginning August, including its best-selling Straw-Peary Blend as well as Organic Coconut Crisps, an online fan favorite.

"From our first retail launch in 2018 to now crossing our 10,000^th store with the largest grocer in America, we are incredibly grateful and excited for the opportunity to bring the benefits of RIND®'s whole fruit snacks to more families nationwide," added Weiss.

Earlier this year, RIND launched into regional market leaders H-E-B and Metropolitan Market, and leading travel and convenience chains such as Hudson News, Sheetz and Royal Farms. With back-to-school season in full swing, RIND® is further expanding with new and existing partners this fall, including CVS and Whole Foods Market as well as select Costco and Target stores.

About RIND® 
RIND® is a line of functional and sustainable whole-fruit snacks that encourage consumers to 'Keep it Real & Eat the Peel.' Launched in 2018, RIND® is the result of a multigenerational family focus on delicious, all-natural foods that sustain personal and planetary health. By gently dehydrating whole fruit with its nutrient-rich skins intact, RIND® is packed with fiber and vitamins and helps fight food waste by using upcycled produce that would otherwise go to waste. RIND® products are non-GMO Verified, Kosher, naturally vegan and gluten free. For more info, visit rindsnacks.com or follow @rindsnacks on social.

SOURCE RIND Snacks