Riese & Müller Selects ECHOS Communications as the US Agency of Record

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Mar 29, 2017, 08:35 ET

SAN FRANCISCO, March 29, 2017 /PRNewswire/ -- ECHOS Communications (www.echoscomm.com), a brand communications and public relations agency specializing in active lifestyle, outdoor, consumer technology and cycling brands, today announced that it will serve as the North American agency of record for Riese & Müller, a German manufacturer of premium e-bikes, e-cargo bikes and folding bikes. (https://www.r-m.de/en-us).

Riese & Müller is quickly becoming the e-bike brand for discerning people who view bikes as a critical part of their lives, providing accessibility, freedom and a new ability to explore and enjoy their surroundings. Riese & Müller customers are drawn to the company's legacy of quality, long service life, and the characteristic look, feel and performance of Riese & Müller bikes.

"Riese & Müller embodies the spirit of adventure. Their innovative product, history and brand image directly align perfectly with our agency strengths," said ECHOS founder and managing director, Rob Reedy. "We are excited to work with the Riese & Müller team to position the brand within the right cultures and create opportunities for people to experience what makes Riese & Müller the brand to watch."

As part of its expansion into North America, Riese & Müller has partnered with flagship dealers in key US and Canadian markets. The direct to dealer distribution will maintain clear and consistent communication that supports the dealers and builds community within each targeted market.

"When looking for the right partner in the US we knew that deep roots within the cycling and lifestyle cultures were critical. But we also understood the need to break through the noise with a team that offers more than traditional PR," said Riese & Muller Managing Director, Dr. Sandra Wolf. "ECHOS brings a deep conviction for telling our brand story as well as experience developing the creative engagement opportunities that will allow our brand to become a category leader within the US. We are excited about our partnership with ECHOS."

About ECHOS Communications:

Founded in 2009, ECHOS Communications is a leader in authentic public relations for active lifestyle, outdoor, consumer technology and cycling brands. The agency specializes in media relations, social engagement, and brand activations. ECHOS has offices in San Francisco, Portland, Boulder and Bath, UK. Learn more at http://www.echoscomm.com.

About Riese & Müller:

It all started in 1992 with the idea of combining folding and suspension, and the classic Birdy was born, a bike that went on to win multiple design awards while gaining popularity worldwide. Riese & Müller continued to build its line of premium e-bikes, e-cargo bikes and folding bikes, and is quickly becoming the brand for discerning people who view bikes as a critical part of their lives, providing accessibility, freedom and a new ability to explore and enjoy their surroundings. Today, still based in its starting point of Weiterstadt, Germany, the owner-managed company has more than 170 employees and continues to expand into new markets. Learn more at https://www.r-m.de/en-us

Media contact:
Rob Reedy
[email protected]
415-515-8692

SOURCE ECHOS Communications