Ricola Announces New Revitalizing Herb Drops to Restore Energy

Vitamin B Center Provides Naturally Effective Energy Boost To Help Americans Get Through Their Busy Work Day

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Oct 22, 2014, 11:13 ET

PARSIPPANY, N.Y., Oct. 22, 2014 /PRNewswire/ -- Ricola^®, the leading manufacturer of soothing herb drops from Switzerland, has introduced Revitalizing Herb Drops, a uniquely effective and delicious herb drop that works to restore your energy. Available in a Lemon Zest flavor, Revitalizing Herb Drops contain an effervescent, powder-filled center with B-Vitamins to help provide consumers with a little boost, naturally, when a cough or cold has them down.

Ricola Announces New Revitalizing Herb Drop to Restore Energy

According to a recent surveyⁱ, 84 percent of Americans go to work when they're either sick or not feeling well – and that number increases during the cold and flu season. The survey also found that 35 percent of workers say they come to work because they have deadlines or they'll have too much work when they get back, while 38 percent say they simply can't afford to miss work. Finally, 9 percent of workers say they go to work sick because their bosses expect them to.

"By adding Vitamin B we've created a truly unique herb drop that provides soothing relief and a naturally effective energy boost to help people get through their busy work day, even when they're not feeling well," says Joahne Carter, Vice President Marketing and Innovation at Ricola. "Our Revitalizing Herb Drops offer natural relief because they're created from the same blend of Swiss alpine herbs that we have been using for the past 80 years."

The Swiss Herb Legacy of Ricola
More than 80 years ago, Ricola discovered that creating the perfect blend of the earth's best herbs can ultimately result in an effective and great tasting cough drop. With a proprietary blend of ten Swiss mountain herbs, Ricola has helped millions find relief from cough and sore throat often due to cold and allergy symptoms.

Today, Ricola utilizes more than 100 self-managed farmers to cultivate its herbs in the Swiss mountain regions and no artificial colorings or flavorings are used. The company also ensures that its cultivation areas are not situated near industrial sites or road networks to avoid contact with harmful pollutants.

Revitalizing Herb Drops are now available in major food, drug and mass retailers for a suggested retail price of $3.29 (18ct).

About Ricola
Ricola is one of the world's most modern and innovative manufacturers of herb drops. Ricola herb specialties are exported to more than 50 countries and are famous for their fine Swiss quality. Founded in 1930, with company headquarters in Laufen and subsidiaries in Europe, Asia and the USA, Ricola products now include around 30 different herb specialties.

In Switzerland, this family-owned company is a pioneer in herb cultivation and places great value on using carefully selected locations and controlled environmentally friendly cultivation methods without the use of pesticides and herbicides.

Ricola has fixed long-term purchase agreements with more than 100 farmers in Swiss mountain regions. Ricola is a responsible employer of more than 400 staff and is committed to sustainable corporate management: economically, socially and ecologically. The traditional values of a family-run enterprise coupled with Swiss quality and a passion for innovation define the success of the Ricola global brand.

ⁱ Crowdtap panel poll. 3,390 women ages 25-49. 10/2014.

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SOURCE Ricola