Ricola Announces New Extra Strength Herb Cough Drops

PARSIPPANY, N.J., Oct. 15, 2013 /PRNewswire/ -- Ricola^®, the leading manufacturer of soothing herb drops from Switzerland, has added a new product to its line of uniquely effective and delicious herb drops – Extra Strength for powerful cough relief.

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Available in a "just-dripped-from-an icicle"-Glacier-Mint flavor, Extra Strength contains a blend of ten natural Swiss alpine herbs and a soothing syrup center that delivers powerful cough relief with natural menthol.

"Ricola invented the original Swiss herb cough drop more than 80 years ago and today still uses the same blend of ten natural Swiss alpine herbs to provide the world relief from coughs and colds," says Ricola Senior Market Manager Tobias VonRohr. "Our new Ricola Extra Strength with Natural Menthol continues that tradition of providing the finest quality herb drops with a powerful soothing syrup center, made from natural menthol."

The Swiss Herb Legacy of Ricola
More than 80 years ago, Ricola discovered that creating the perfect blend of the earth's best herbs can ultimately result in an effective and great tasting cough drop. With a proprietary blend of ten Swiss mountain herbs, Ricola has helped millions find relief from cough and sore throat often due to cold and allergy symptoms.

Today, Ricola utilizes more than 100 self-managed farmers to cultivate its herbs in the Swiss mountain regions and no artificial colorings or flavorings are used. The company also ensures that its cultivation areas are not situated near industrial sites or road networks to avoid contact with harmful pollutants. 

Extra Strength is found in major food, drug and mass retailers for a suggested retail price of $3.29 (19ct).

About Ricola
Ricola is one of the world's most modern and innovative manufacturers of herb drops. Ricola herb specialties are exported to more than 50 countries and are famous for their fine Swiss quality. Founded in 1930, with company headquarters in Laufen and subsidiaries in Europe, Asia and the USA, Ricola products now include around 30 different herb specialties.

In Switzerland, this family-owned company is a pioneer in herb cultivation and places great value on using carefully selected locations and controlled environmentally friendly cultivation methods without the use of pesticides and herbicides.

Ricola has fixed long-term purchase agreements with more than 100 farmers in Swiss mountain regions. Ricola is a responsible employer of more than 400 staff and is committed to sustainable corporate management: economically, socially and ecologically. The traditional values of a family-run enterprise coupled with Swiss quality and a passion for innovation define the success of the Ricola global brand.

SOURCE Ricola

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