Ricoh Vice President of Strategic Marketing Terrie Campbell to present at Wharton Marketing Conference

Ricoh Americas Corporation VP of Strategic Marketing Terrie Campbell will participate on a panel entitled "Reaching Consumers in a Diverse, Multicultural World" at the Wharton Marketing Conference (Philadelphia).

Terrie Campbell is a veteran of the document and information technology industry with a focus on helping organizations of all sizes make information work for them in today's new world of work. This means enabling employees to access – from anywhere and at any time – the information needed to make critical business decisions. Campbell is responsible for the strategy, direction and execution of Ricoh's information mobility approach, as well as key vertical marketing strategies and programs, for both direct and dealer channels.

WHAT:         

Reaching Consumers in a Diverse, Multicultural World

As the market becomes more diverse and customers have come to expect more tailored, personal messaging, companies are taking a closer look at how to reach diverse, multicultural audiences. Panelists will discuss "What is the best way to target these growing market segments while maintaining the brand's identity and message?" The panel will be moderated by David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School.

WHERE:     

The Ritz-Carlton, 10 Avenue of the Arts, Philadelphia, PA

WHEN:      

Thursday, November 7, 2014 from 1:30 p.m. – 2:15 p.m.