Richardson Releases 2010 Sales Challenges Research Report

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Feb 19, 2010, 03:30 ET

PHILADELPHIA, Feb. 19 /PRNewswire/ -- Richardson (http://www.richardson.com), a leading sales training and sales performance improvement firm, today released their 2010 Sales Challenges Research report, Lift Off: Compelling Insights to Launch Your 2010 Strategy.

To better understand the primary areas that a sales team should focus on in 2010, Richardson's Research Group conducted a survey of over 15,000 sales professionals across every major industry segment and a variety of sales roles. Leveraging this survey data, Richardson developed a report that highlights the most pressing issues facing sales organizations in 2010 and provides data that helps Sales Leaders to:

Shape business development and sales strategy
Identify process improvements and align skill-development resources
Strategize how to best position your sales team for success

Through careful reflection of their 2009 business outcomes and in anticipation of a more successful 2010, survey respondents provided insights and information that was aggregated to identify areas of focus for this upcoming year. When asked about potential challenges concerning five key sales cycle categories -- generating business, negotiations, closing business, managing relationships, and expanding relationships -- survey respondents indicated, as a percentage basis, the following as the most difficult in each category:

Business Generation -- Identifying new prospects -- 26.3% of the respondents
Negotiations -- Maintaining profitability during negotiations -- 27.9% of the respondents
Closing Deals -- Positioning competing value propositions -- 32.0% of the respondents
Account Management -- Finding additional ways to add value -- 38.5% of the respondents
Expanding Relationships -- Becoming a Trusted Advisor -- 36.5% of the respondents

Lift Off: Compelling Insights to Launch Your 2010 Strategy research report can be leveraged by Sales Leaders to identify for their own sales teams the one or two areas where a significant investment of time, effort, and resources can be deployed to develop critical skills and improve crucial processes. By addressing both skill and processes, Sales Leaders and their teams will be better poised to deliver results in 2010.

Lift Off: Compelling Insights to Launch Your 2010 Strategy is complimentary and can be obtained by visiting the following: http://www.richardson.com/saleschallenges2010/.

About Richardson:

Richardson (http://www.richardson.com) is a global sales performance company that helps leading organizations improve sales results. We do this in three ways: We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today's complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

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