Richard Mader Joins AisleBuyer's Advisory Board

BOSTON, Jan. 4, 2011 /PRNewswire/ -- AisleBuyer LLC, the pioneer of mobile checkout solutions, announced today that Richard Mader, President of Mader International Consulting and Executive Director of ARTS, the standards division of the NRF, has joined the AisleBuyer Advisory Board.

With over 35 years in the retail industry, including serving as director at Federated Department Store and CIO for Bon Ton and Boscov's, Mader is widely recognized as a leader in retail information around the world. As a founding member of ARTS, Mader has led the development of ARTS standards for 17 years. Mader is currently leading a committee of more than 30 experts in writing the Mobile Blueprint for Retail to guide retailers and providers in successfully implementing mobile applications for marketing, commerce and internal operations.

"AisleBuyer is making major strides in bringing mobile technology to brick and mortar retailers," said Mader. "Mobile self-checkout is the ultimate convenience for consumers and decreases retailer operational cost that can lower product cost."

"The addition of Dick to our advisory board is hugely beneficial to us as a company," said Andrew Paradise, CEO at AisleBuyer. "His knowledge and industry expertise is extremely valuable as we begin to roll out with national retailers in 2011, allowing customers to never wait in line again."

AisleBuyer's mobile self-checkout application allows shoppers to scan items in a store, review pricing, access ratings and reviews and checkout using a secure connection via their smartphone. Shoppers can currently test the app at all Boston-area Magic Beans locations in Brookline, Cambridge, Wellesley and Hingham, Massachusetts. The Magic Beans app, powered by AisleBuyer, is available for free download in both the iPhone App Store and the Android Marketplace by searching for "Magic Beans."

About AisleBuyer

AisleBuyer is a mobile shopping platform that is revolutionizing the in-store shopping experience. AisleBuyer leverages Smartphone technology to unite the best features of both "bricks" and "clicks" retailing. Its platform, which includes a virtual shopping assistant, "location aware" digital circular, and patent-pending, mobile self-checkout system provides retailers with an end-to-end solution designed to increase sales, reduce costs, and offer unprecedented analytical insight into in-store shopping behavior. AisleBuyer is headquartered in Boston, MA.

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SOURCE AisleBuyer LLC