Ribbow Media Group Expands Client Services
Inkling Collective execs Trafton, Anderson assume leadership roles at growing digital marketing agency
FRANKLIN, Tenn., March 11, 2015 /PRNewswire/ -- In a move to further serve the digital marketing needs of their clients, Ribbow Media Group announced today they have added two senior level executives to their team, Kyle Trafton and Mat Anderson. Trafton and Anderson come to Ribbow after starting Inkling Collective earlier this year, a multi-channel (video) network aimed at providing production, marketing and revenue services to a wide array of clients.
"The digital marketing space evolves so quickly that the only way to stay ahead is to look to the future," said Ribbow Founder and Chief Evangelist Ash Greyson. "Bringing Mat and Kyle in gives us a huge head start on where I believe everything is headed and ensures we'll have amazing access to an evolving audience that is harder and harder to market to."
Before joining Ribbow, Mat Anderson served in digital marketing and creative roles at Sony Music's Provident Label Group. Beginning his career as a tour manager and speaker, Anderson went on to write a syndicated newspaper column and work in non-profit development before entering the field of entertainment marketing.
Kyle Trafton is a creative and marketing strategist with a background in design, video, technology, and emerging media. He has worked in the media and technology fields for the past eight years. Trafton's diverse background includes helping to build and run a multi-million dollar digital media and technology creation studio for a university to working for Provident Label Group, a division of Sony Music.
"Ribbow is growing fast and as a result, we are constantly looking for elite thinkers to help build the company," added Ribbow President and CEO Barry Landis. "Working with Kyle and Mat will allow us to provide more specialized creative services to our current clients while expanding our client base to an ever-widening array of producers and studios."
"I'm proud to join the talented team at Ribbow Media Group and be a part of the innovative company Ash and Barry have built," said Trafton. Anderson added, "I look forward to opportunities to collaborate with the team as they continue to redefine digital marketing and work with Inkling to build influencer and content networks."
About Ribbow Media Group
Ribbow Media Group is a bonded marketing agency, Facebook Preferred Marketing Developer, and DoubleClick Digital Marketing Partner, certified in Audience Growth on YouTube. Located in Franklin, Tenn., Ribbow is a full-service digital marketing firm, providing social media and digital marketing/advertising services to a wide array of clients, most notably in the filmed entertainment space. Founded just 14 months ago by Ash Greyson, Ribbow Media eclipsed the $6 million revenue mark in 2014. A former editor-in-chief at Beliefnet, Greyson is a favorite speaker at industry events and is widely recognized as a trendsetter and thought leader in the space. His business partner, Barry Landis, was a 20-year Warner Music Group employee whose business strategies have been responsible for the sale of nearly half a billion dollars worth of music, movie tickets and home videos. He is the founder of the Nashville Faith in Film Breakfast Club, an industry-networking group, as well as The Briner Institute, a Tennessee 501(c)3 entertainment industry think tank.
About Inkling Collective
Inkling Collective launched Jan. 1, 2015, offering services in the areas of influencer marketing, content strategy and product development. Inkling offers a full range of creative and marketing services and products including a YouTube Content Network and access to a broad range of digital influencers. Their offices are located at the Ribbow Media Group offices, 251 2nd Ave South, Suite 102, Franklin, TN. For more information on Inkling, see their web site at http://www.inklingmade.com. For more information on multichannel networks, click here.
Logo - http://photos.prnewswire.com/prnh/20150311/181022LOGO
SOURCE Ribbow Media Group
Share this article