Reynolds and Reynolds and Polk Expand Collaborative Relationship

DAYTON, Ohio, Feb. 5, 2011 /PRNewswire/ -- The Reynolds and Reynolds Company and Polk today announced the companies have expanded their collaborative relationship that enables Reynolds to utilize Polk's industry-leading automotive information and data services for Reynolds' customers.  The agreement now includes several market analysis tools (Polk Cross-Sell™ reports, for example), as well as data enhancement services, data suppression (do not call lists, for example), and list hygiene services.  

"Our focus at Reynolds is helping to make every transaction and process in a dealership more efficient, more effective, and, ultimately, more profitable," said Trey Hiers, vice president of Marketing at Reynolds.  "For dealerships looking for the best way to compete in their markets and to identify, reach, and engage potential customers, our partnership with Polk adds significantly to that capability.  It's one more way to offer the tools and solutions that will enable dealerships to separate themselves from the norm and deliver truly outstanding results."

In February 2010, Reynolds and Reynolds and Polk announced their initial agreement that enabled Reynolds to use selected areas of Polk's automotive information and data services.  

"Dealers are looking for the confidence that the customer data they are using from their dealership management system is accurate and reliable," said Andrew Price, vice president, Polk Automotive Retail Solutions & Media Group.  "Dealerships also want to be assured that they are applying the best market insights that will enable them to compete more effectively – and profitably.  These are both areas that match Polk's expertise, and we're delighted to expand our agreement with Reynolds to help their customers maximize their market opportunities."

About Reynolds

Reynolds and Reynolds is the automotive industry's leading provider of automobile dealership software, digital marketing services, and business forms to help dealers improve business results.  The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.  (www.reyrey.com)

About Polk

Polk is the premier provider of automotive information and marketing solutions.  The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.

SOURCE Reynolds and Reynolds