Revive Personal Products Co. Selects Mint Advertising To Execute Comprehensive Marketing Campaign

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Dec 03, 2010, 11:21 ET

BRANCHBURG, N.J., Dec. 3, 2010 /PRNewswire/ -- Revive Personal Products Company (Revive PPC), distributor of The Natural Dentist® line of therapeutic oral care and wellness products, has selected Mint Advertising of Branchburg, N.J. as its advertising agency of record. Mint has been tasked with the development of a comprehensive marketing campaign which will include a new website as well as integrated brand support across a host of mediums.

The Natural Dentist® line was acquired by Revive Personal Products Company in 2010. Their product line includes a full array of therapeutic mouth rinses and toothpastes that are made with a blend of herbs that treat bleeding gums, gum disease, and other mouth, gum, and teeth conditions. The Natural Dentist toothpastes do not contain Sodium Lauryl Sulfate (SLS is a foaming detergent that can irritate your mouth and has been linked to canker sores) or artificial ingredients. The mouth rinses do not contain alcohol, chemicals, dyes, preservatives, or artificial ingredients. Recently, the Natural Dentist expanded their product offerings and launched two new sore throat sprays that use therapeutic herbs to relieve sore throat pain and soothe and moisturize with pure vegetable glycerin and other all-natural ingredients such as Echinacea, Goldenseal, Calendula and Grapefruit Seed extract.

"The Natural Dentist product line has been at the forefront of drug-free solutions for people who value health and personal wellness," Eric Schoenfeld, CEO and co-founder of Mint Advertising. "We are proud to support a company that provides consumers with natural personal care solutions that are highly effective without doing harm."

Mint's marketing efforts will work to elevate The Natural Dentist brand and include a new company website, the development of print, online and offline collateral, and lead acquisition campaigns.

For more information on Mint Advertising please visit: www.mintadvertising.com . For more information on The Natural Dentist, please visit: www.revivepersonalproducts.com.

About Mint Advertising

Mint is a full-service advertising agency located in Branchburg, NJ that offers strategic creativity with a minimum of bureaucracy. Mint currently serves the branding, customer acquisition, loyalty and promotional needs of a wide range of national, regional, and local clients. Mint has an award-winning staff that is well-versed in print, direct mail, collateral, online, and broadcast media.

About Revive Personal Products Company (Revive PPC)

Revive Personal Products Company focuses on products that are safe to use and make a positive difference in people's daily lives. Founded in 2008 and led by industry veterans, Mike Lesser and Kelly Kaplan, Revive PPC currently offers products in the oral care and women's sexual health categories. Brands include Stim-U-Dent® Plaque Removers, Fresh 'n Brite® Denture Cleaning Paste, Options™ Conceptrol®, Gynol™ and Gynol II® Vaginal Contraceptive Gels, and Healthy Woman® Soy Supplement. Revive PPC's products may be found in most major drug and food stores. The Natural Dentist line is also prominently featured in Whole Foods Markets. Revive PPC is headquartered in Madison, NJ. For more information, visit reviveppc.com.