Retail Customers Propel Toyota's February 2014 Sales

Lexus up about 9 percent; All-new Highlander and RAV4 post double-digit gains for best-ever February

News provided by

Toyota Motor Sales (TMS), U.S.A., Inc.

Mar 03, 2014, 02:16 ET

TORRANCE, Calif., March 3, 2014 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2014 sales results of 159,284 units, a decrease of 4.3 percent from February 2013 on both a daily selling rate (DSR) and raw-volume basis.

Toyota division posted February 2014 sales of 140,429 units, down 5.8 percent year-over-year on both a DSR and raw-volume basis.

"February auto sales emerged from a chill in the second half of the month, poising the industry for a strong March," said Bill Fay, Toyota division group vice president and general manager. "Boosted by consumer interest and strong truck sales, Toyota led retail sales this month."

Lexus reported February sales of 18,855 units, an 8.7 percent increase on both a DSR and raw-volume basis.

"The luxury segment is off to a good start this year, showing across the board gains," said Jeff Bracken, Lexus group vice president and general manager. "The new IS continues to be one of the hottest cars in any segment, with sales more than doubling for the fourth straight month."

Other Highlights:

Toyota division is no. 1 retail brand
Camry posted sales of 29,000 units
All-new Corolla records sales of more than 25,000 units
Toyota division trucks up 3.5 percent
All-new RAV4 up more than 23 percent; best-ever February
All-new Highlander up nearly 30 percent; best-ever February
4Runner up 17 percent
All-new Tundra up more than 8 percent
Lexus cars up more than 19 percent
All-new Lexus IS posts triple-digit gains
Lexus GS up more than 42 percent
Lexus RX posts sales of more than 5,600 units
Lexus GX posts triple digit gains

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

About Toyota
Toyota, the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.

TOYOTA U.S. SALES SUMMARY
February, 2014

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2014	2013	CHG	CHG	2014	2013	CHG	CHG
TOTAL TOYOTA	159,284	166,377	-4.3	-4.3	305,649	324,102	-5.7	-5.7
TOTAL TOYOTA DIV.	140,429	149,038	-5.8	-5.8	269,157	290,552	-7.4	-7.4
TOTAL LEXUS	18,855	17,339	8.7	8.7	36,492	33,550	8.8	8.8

YARIS	1,334	2,045	-34.8	-34.8	2,339	4,942	-52.7	-52.7
COROLLA	25,299	24,999	1.2	1.2	48,052	48,821	-1.6	-1.6
PRIUS	12,861	17,812	-27.8	-27.8	25,066	33,584	-25.4	-25.4
CAMRY	28,998	31,270	-7.3	-7.3	52,330	63,167	-17.2	-17.2
AVALON	3,068	5,703	-46.2	-46.2	7,349	10,543	-30.3	-30.3
SCION FR-S	1,040	1,369	-24.0	-24.0	1,961	2,812	-30.3	-30.3
SCION iQ	166	331	-49.8	-49.8	332	626	-47.0	-47.0
SCION xD	662	596	11.1	11.1	1,254	1,220	2.8	2.8
SCION xB	1,298	1,512	-14.2	-14.2	2,523	2,779	-9.2	-9.2
SCION tC	1,363	1,244	9.6	9.6	2,470	2,508	-1.5	-1.5
TOTAL SCION	4,529	5,052	-10.4	-10.4	8,540	9,945	-14.1	-14.1
TOTAL TOYOTA DIV. CAR	76,089	86,881	-12.4	-12.4	143,676	171,002	-16.0	-16.0

CT	1,230	1,182	4.1	4.1	2,520	2,183	15.4	15.4
HS	0	1	-100.0	-100.0	0	1	-100.0	-100.0
IS	3,517	1,532	129.6	129.6	6,565	2,918	125.0	125.0
ES	4,360	4,817	-9.5	-9.5	8,319	10,003	-16.8	-16.8
GS	1,574	1,108	42.1	42.1	2,874	2,207	30.2	30.2
LS	589	803	-26.7	-26.7	1,223	1,880	-34.9	-34.9
LFA	2	2	0.0	0.0	2	5	-60.0	-60.0
TOTAL LEXUS CAR	11,272	9,445	19.3	19.3	21,503	19,197	12.0	12.0
TOTAL TOYOTA CAR	87,361	96,326	-9.3	-9.3	165,179	190,199	-13.2	-13.2

RAV4	16,451	13,329	23.4	23.4	33,331	24,939	33.7	33.7
FJ CRUISER	1,266	1,355	-6.6	-6.6	2,428	2,587	-6.1	-6.1
VENZA	2,472	3,745	-34.0	-34.0	4,465	7,116	-37.3	-37.3
HIGHLANDER	12,052	9,310	29.5	29.5	22,728	18,141	25.3	25.3
4RUNNER	4,662	3,979	17.2	17.2	8,620	8,464	1.8	1.8
SIENNA	7,364	9,209	-20.0	-20.0	15,060	16,990	-11.4	-11.4
SEQUOIA	980	1,064	-7.9	-7.9	1,767	2,244	-21.3	-21.3
LAND CRUISER	228	216	5.6	5.6	485	493	-1.6	-1.6
TOTAL TOYOTA DIV. SUV	38,111	32,998	15.5	15.5	73,824	63,984	15.4	15.4

TACOMA	10,942	12,644	-13.5	-13.5	20,784	24,266	-14.3	-14.3
TUNDRA	7,923	7,306	8.4	8.4	15,813	14,310	10.5	10.5
TOTAL TOYOTA DIV. PICKUP	18,865	19,950	-5.4	-5.4	36,597	38,576	-5.1	-5.1
TOTAL TOYOTA DIV. TRUCK	64,340	62,157	3.5	3.5	125,481	119,550	5.0	5.0

RX	5,682	6,938	-18.1	-18.1	11,289	12,332	-8.5	-8.5
GX	1,590	628	153.2	153.2	3,033	1,361	122.9	122.9
LX	311	328	-5.2	-5.2	667	660	1.1	1.1
TOTAL LEXUS TRUCK	7,583	7,894	-3.9	-3.9	14,989	14,353	4.4	4.4
TOTAL TOYOTA TRUCK	71,923	70,051	2.7	2.7	140,470	133,903	4.9	4.9

SELLING DAYS	24	24			49	49
DSR = DAILY SELLING RATE
TOYOTA U.S. SALES SUMMARY
February, 2014

	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
			DSR %	VOL %			DSR %	VOL %
	2014	2013	CHG	CHG	2014	2013	CHG	CHG
* NORTH AMERICAN BUILT VEHICLES

COROLLA	25,280	24,936	1.4	1.4	48,008	48,708	-1.4	-1.4
CAMRY	28,993	31,257	-7.2	-7.2	52,316	63,139	-17.1	-17.1
AVALON	3,068	5,703	-46.2	-46.2	7,349	10,543	-30.3	-30.3
RAV4	12,696	7,652	65.9	65.9	25,499	16,410	55.4	55.4
VENZA	2,472	3,745	-34.0	-34.0	4,465	7,116	-37.3	-37.3
HIGHLANDER	11,912	8,844	34.7	34.7	22,413	17,191	30.4	30.4
SIENNA	7,364	9,209	-20.0	-20.0	15,060	16,990	-11.4	-11.4
SEQUOIA	980	1,064	-7.9	-7.9	1,767	2,244	-21.3	-21.3
TACOMA	10,942	12,644	-13.5	-13.5	20,784	24,266	-14.3	-14.3
TUNDRA	7,923	7,306	8.4	8.4	15,813	14,310	10.5	10.5

RX	3,748	5,925	-36.7	-36.7	7,097	10,162	-30.2	-30.2

TOTAL	115,378	118,285	-2.5	-2.5	220,571	231,079	-4.5	-4.5
N.A. VEHICLES % OF TOTAL	72.4%	71.1%			72.2%	71.3%

TOYOTA DIV. IMPORT CAR	18,748	24,985	-25.0	-25.0	36,003	48,612	-25.9	-25.9
LEXUS IMPORT CAR	11,272	9,445	19.3	19.3	21,503	19,197	12.0	12.0
TOYOTA DIV NA BUILT CARS	57,341	61,896	-7.4	-7.4	107,673	122,390	-12.0	-12.0
TOTAL TOYOTA CARS	87,361	96,326	-9.3	-9.3	165,179	190,199	-13.2	-13.2

TOYOTA DIV. IMPORT TRUCK	10,051	11,693	-14.0	-14.0	19,680	21,023	-6.4	-6.4
LEXUS IMPORT TRUCK	3,835	1,969	94.8	94.8	7,892	4,191	88.3	88.3
TOYOTA DIV NA BUILT TRUCK	54,289	50,464	7.6	7.6	105,801	98,527	7.4	7.4
LEXUS NA BUILT TRUCK	3,748	5,925	-36.7	-36.7	7,097	10,162	-30.2	-30.2
TOTAL TOYOTA TRUCK	71,923	70,051	2.7	2.7	140,470	133,903	4.9	4.9

SELLING DAYS	24	24			49	49
DSR = DAILY SELLING RATE

	--CURRENT MONTH--				--CALENDAR YEAR TO DATE--
Memo:	2014	2013	DSR %		2014	2013	DSR %
Toyota Prius Sedan	7,396	11,428	-35.3%		14,601	21,113	-30.8%
Toyota Prius V (only)	1,743	2,543	-31.5%		3,473	5,065	-31.4%
Toyota Prius C (only)	2,681	3,148	-14.8%		5,148	5,839	-11.8%
Toyota Prius Phv (only)	1,041	693	50.2%		1,844	1,567	17.7%