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Christie Communications Organic Marketing Technology is shifting the Branding Paradigm

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Nov 28, 2014, 10:11 ET

SANTA BARBARA, Calif., Nov. 28, 2014 /PRNewswire/ -- Celebrities 'reinvent' themselves. Car manufacturers have their latest models. And CPG companies turn to Christie Communications (www.christiecomm.com) to develop a refreshed brand that is more than just 'a pretty face,' but one that tells the story, motivates customer demand, and lasts, transcending trends. The results prove that Christie Communications' Organic Marketing technology is changing the marketing paradigm and creating Brand Magnetism™.

"Great brand development is truly an art that has come down through the ages," stated Gillian Christie, CEO and Founder of Christie Communications and developer of Organic Marketing™. "The challenge is that some methodologies have often built the wow factor but not driven the conversion to a sale. The time has come for a new technology that connects products, purpose, and people. Organic Marketing is that change. It integrates management goals, the product history and unique attributes, the results of our qualitative market validation Conversion Market Research™ and complete Comm Strategy development into the package, advertising, web design, PR, and Investor Relations that imbues all this and calls out to the customer to 'I'm real. I'm yours. Take me home'."

Icebox Water, an established brand in the US market is recognized for being the first to offer premium spring water in a BPA free carton that is 100% recyclable. Completing the Organic Marketing program, Icebox Water was transformed to a category disrupter starting an evolution away from plastic bottles, from the magnetic branding to the GreenUp Hollywood Initiative, 1% for the Planet partnership to so much more. www.iceboxwater.com.

New to the smoothie category is an amazing beverage from Ecuador, Agro Innova's Suavva Cacao Smoothie, www.suavva.com. Food navigator states: "Suavva taps 'unexploited' part of the cacao fruit: the pulp" to make a new line of delicious Smoothies. From the development of the new brand, packaging, web, global betterment program, ambassador program, and brand statement: Energizing Happiness, Suavva will refresh and revitalize the smoothie beverage category.

Serving leading CPG and service companies from food and beverage to sustainable agriculture, energy, construction, health and wellness, lifestyle, outdoor industry, and education, Christie Communications' Organic Marketing helps to build leading brands while reducing expensive marketing costs.

To interview Christie Communications' CEO Gillian Christie, please contact Rajan De Los Santos Christie Communications at (805) 969-3744 or at [email protected].

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SOURCE Christie Communications