Reportlinker Adds the Future of Residential Energy Efficiency in Europe: Growing Opportunities for Utilities

NEW YORK, April 26, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

The Future of Residential Energy Efficiency in Europe: Growing Opportunities for Utilities

http://www.reportlinker.com/p0484903/The-Future-of-Residential-Energy-Efficiency-in-Europe-Growing-Opportunities-for-Utilities.html

The European energy efficiency market is driven by increasing environmental awareness, rising energy prices, and the introduction of legislative and regulatory environmental measures to combat climate change and improve energy security. Multiple market opportunities are arising for utilities and other companies operating across the energy value chain in the residential sector. An assessment of the – mostly legislative and regulatory – drivers of energy efficiency including consumer attitudes An estimate of the potential residential energy efficiency market value for the EU 27 countries including annual investment projections. An evaluation of the energy efficiency products and services offered online by EU utilities as well as illustrative examples of innovative practices An analysis of the different business strategies employed by EU utilities to enter the energy efficiency market A discussion of the main barriers to growth of the energy efficiency market and key recommendations for utilities preparing their entrance strategy Datamonitor believes that residential energy efficiency solutions in Europe will peak at 11bn pounds Sterling per year in 2015. Its forecast model also predicts that the biggest potential for growth on a percentage basis is in ground source and air source heating pumps, followed by solar technology applications. Utilities' energy efficiency offerings vary between European countries depending on the legislative framework and other country-specific factors. Analysis of utilities' online energy efficiency offerings reveals that 89% of utilities focus on providing their customers with free advice on how to save energy in their households. Despite a number of market and economic barriers hampering more rapid growth in many countries and the energy efficiency sector at large, this issue will strongly affect the energy industry in the coming years. Utilities are advised to start engaging with the topic and preparing their strategies to respond to both the opportunities and challenges. Understand the state and outlook of the energy efficiency market and develop your opinion on the opportunities and challenges facing the industry Assess the impact of different elements of EU and state legislation as well as consumer opinions on the demand for energy efficiency Appreciate the market potential and annual investment projections for energy efficiency in Europe Identify which business strategy to pursue to enter the energy efficiency market Formulate arguments for lobbying and campaigning

Executive Summary

Rising political pressure is driving energy efficiency efforts in Europe

Energy efficiency opportunities present a growing and lucrative market

Consumers want energy efficiency but need suitable financing solutions

Utilities treat energy efficiency with varying degrees of enthusiasm

Utilities use a variety of energy efficiency market strategies

A number of barriers are restricting growth in the energy efficiency market

Energy efficiency will be a major strategic issue for utilities in the years to come

OVERVIEW

Catalyst

Summary

Methodology

RISING POLITICAL PRESSURE IS DRIVING ENERGY EFFICIENCY EFFORTS IN EUROPE

Energy efficiency is core to improving energy security, affordability, and sustainability

Europe is failing to meet its target of increasing energy efficiency levels

New national legislation is proposed to make up the shortfall in energy efficiency efforts

UK

Germany

France

Spain and Italy

ENERGY EFFICIENCY OPPORTUNITIES PRESENT A GROWING AND LUCRATIVE MARKET

Energy efficiency opportunities in the residential sector comprise two types of offerings

Evaluating the market value for energy efficiency services is a complex task

The market potential for energy efficiency solutions in the EU27 is significant

Datamonitor has modeled the market value for energy efficiency in the EU27

The cumulative investment in residential energy efficiency solutions across the EU27 will grow to £205bn by 2030

Annual investment in energy efficiency products and services is likely to peak around 2015

CONSUMERS WANT ENERGY EFFICIENCY BUT NEED SUITABLE FINANCING SOLUTIONS

There is strong interest from consumers in saving energy at home

Consumers are unsure whether they can afford to make the necessary investments

Consumers are also split in their views on whether government subsidies would be of help

UTILITIES TREAT ENERGY EFFICIENCY WITH VARYING DEGREES OF ENTHUSIASM

Utilities' energy efficiency offerings vary between European countries

European utilities tend to provide at least the easiest forms of energy efficiency solutions

Some utilities have created more innovative energy efficiency offerings

Energy efficient product comparison and online advice

Financial incentives and support

Building and property advice services

Tools and engagement

Renewable and energy efficient energy generation

UTILITIES USE A VARIETY OF ENERGY EFFICIENCY MARKET STRATEGIES

Marketing campaign

New sales channels

In-sourcing

Partnering

Mergers and acquisitions

Corporate restructuring and market exit

SEVERAL BARRIERS ARE RESTRICTING GROWTH IN THE ENERGY EFFICIENCY MARKET

Lack of legislative clarity and predictability saps investor confidence

Utilities struggle with economic disincentives and lack of confidence

Consumer apathy and lack of capital are reducing the demand pull for energy efficiency

Utilities are faced with technological barriers and the threat of new entrants

Utilities hesitate to fully integrate energy efficiency solutions into their business models

Energy efficiency offers remain largely symbolic and superficial

European utilities shun capital-intensive and high-risk energy efficiency strategies

CONCLUSION AND RECOMMENDATIONS

Energy efficiency will be a major strategic issue for utilities in the years to come

Utilities must review the purpose of their corporate strategy in light of industry trends

Offering greater levels of energy efficiency services and products presents two main benefits

Utilities must decide on the appropriate route to the energy efficiency market

Utilities must collaborate with political institutions to change the market rules

APPENDIX

Definitions

Energy efficiency

Fuel cells

Green Deal

Microgeneration

Micro combined heat and power

Renewable energy

Thermography

Methodology

Sources

Websites

Further reading

Ask the analyst

Datamonitor consulting

Disclaimer

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Nicolas Bombourg
Reportlinker
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