Report From Entrata Finds Consumers Don't Fully Understand or Trust Artificial Intelligence

Consumers like certain perks of the technology, but don't quite know how to define it

News provided by

Oct 22, 2019, 09:07 ET

LEHI, Utah, Oct. 22, 2019 /PRNewswire/ -- Entrata, multifamily real estate's most comprehensive technology company, today announced a new study, which reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don't fully understand its scope or the countless ways in which it affects their lives. Due to this lack of understanding, many still harbor a lack of trust for the technology.

"No matter how you look at it, AI is a huge part of our present and will be an even larger part of our future," said Chase Harrington, president and chief operating officer. "Our study shows that many people don't fully understand the technology and it makes them mistrust it. At Entrata, we're always pushing the technology envelope and AI is a big part of what's going to continue to make our products leaders in the space."

Key findings of the survey include:

What is Artificial Intelligence Anyway?

More than 38 percent of respondents have either just heard of Artificial Intelligence or have no idea what it is. Surprisingly, of those who claimed to be an expert in their understanding of AI, 20 percent not only got the definition wrong, but they were significantly more likely to get the definition wrong than other groups who say they know only a little or have just heard of it.

Despite this lack of understanding, more than half (52 percent) of people say they feel comfortable interacting with AI, which is good, because more than 40 percent of people use some form of AI on a daily basis, whether that be Gmail, Siri or Alexa, or Netflix and much more.

People Just Want Chatbots to Work

It's clear people don't understand chatbots (a computer program designed to simulate conversation with human users, especially over the Internet), with 33 percent of people thinking that Alexa and Siri are chatbots. In fact, 20 percent of people claim to have never interacted with a chatbot, and nearly 30 percent of people don't think they would recognize when they're interacting with one.

That said, respondents reported that their favorite things about using chatbots include:

It's available 24/7 (39%)
It's easily accessible (15%)
It's quick and efficient (12%)
They don't have to talk to a real person (9%)

Despite people overall wanting chatbots to have more human-like personality traits, 36 percent of respondents don't care about those traits as long as they get the information and help they need.

AI for President

Despite their trepidation around AI, it turns out that people trust the technology more than they trust President Trump, the Russians and sometimes even their grandma.

90% of people trust AI more than the Russians
79% of people trust AI more than President Trump
73% of people trust AI more than the government
71% of people trust AI more than Wall Street
47% of people trust AI more than their neighbor
41% of people trust AI more than their co-workers
40% of people trust AI more than the police
25% of people trust AI more than their spouse
23% of people trust AI more than their grandma

To read the survey summary, click here.

Methodology
Generated by Entrata and fielded in August 2019, the survey collected online responses via Qualtrics from 1,051 U.S. consumers who are over the age of 18.

About Entrata
Founded in 2003, Entrata® is multifamily real estate's fastest-growing technology company. It provides the only comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. Offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management, Entrata® PaaS currently serves more than 20,000 apartment communities nationwide. Entrata's open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs.

SOURCE Entrata