Reply.com Acquires Web Properties

SAN RAMON, Calif., Jan. 25, 2011 /PRNewswire/ -- Reply.com, the leading auction marketplace for the acquisition of locally-targeted and category specific customer prospects, today announced the acquisition of numerous web properties to further support and broaden its reach in the real estate and home improvement categories. Among the websites acquired are FastRoofingBids.com, FastRoofingLeads.com, and LeadToRealty.com.

FastRoofingBids.com and FastRoofingLeads.com's high organic search engine ranking helps Reply.com further improve its presence in one of the major trades within the home improvement industry.

During one of the worst real estate markets in recent memory, LeadToRealty.com survived and thrived, making it a valuable addition to Reply.com's real estate offerings.

"As we continue to grow organically, acquisition opportunities play an important role in further scaling our presence within our existing verticals as well as emerging categories," said Reply.com Founder and CEO Payam Zamani. "In our quest to maximize liquidity in our auction marketplace for locally-targeted traffic, we will continue to target assets that deliver new sources of traffic, bring new advertisers to Reply.com, or allow us to expand into new categories."

About Reply!, Inc.

Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply!, visit www.reply.com.

SOURCE Reply!, Inc.

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