Replenish Multi-Surface Cleaner Debuts in Whole Foods Market

CHICAGO, March 7, 2011 /PRNewswire/ -- INTERNATIONAL HOME + HOUSEWARES SHOW -- Replenish, makers of an ultra-concentrated Multi-Surface Cleaner in a Reusable Bottle System, announced today at the International Home + Housewares Show that its groundbreaking product will begin rolling out to select Whole Foods Market locations and will be sold throughout the Midwest stores beginning on April 1, 2011.

Replenish's new, all-in-one bottle allows consumers to measure, mix with water, store and spray powerful cleaners using replaceable Concentrate Pods, instead of buying pre-mixed cleaners in disposable bottles that are almost 95 percent water. By encouraging reuse and mixing the solution locally, cleaning with Replenish reduces energy, plastic waste and carbon dioxide emissions by 90 percent and saves consumers 50 percent over traditional pre-mixed cleaners. Replenish is available in three scents: Fresh Lavender, Sun Lemon, and Green Tea.

Replenish will be available in 33 of Whole Foods Market's Midwestern locations, as well as online at: myreplenish.com.

"Not only have we created a better cleaner that is non-toxic to aquatic life, readily bio-degradable and PH neutral, but we designed a smarter bottle that is built for reuse," said Jason Foster, CEO and Founder of Replenish. "And we are thrilled to be reaching American families through the nations leading natural and organic retailer, Whole Foods Market."

CEO and Founder, Jason Foster will be speaking about the company at the International Home + Housewares Show panel discussion "Realizing Good Intentions Through Product Design" today, March 7th, from 3:30PM to 4:20PM at the Lakeside Center, Exhibit Floor, Booth L11257.

Replenish will also be featured in the special display "Design Directions: Going Green," at the Lakeside Center Lobby, on the third level throughout the duration of the event. Replenish was chosen as one of approximately 60 examples of products and packaging from International Home + Housewares Show exhibitors to be featured for its sustainability efforts. By rethinking the bottle and redesigning it for reuse, Replenish drastically reduces the carbon footprint of household consumption by reducing shipping emissions and plastic waste associated with disposable household goods.

About Replenish

Replenish is the creator of a patented Reusable Concentrate Mixing and Delivery System designed to transform the way household products are packaged and consumed. The company's flagship product is a multi-surface, ultra concentrated household cleaner in a new Reusable Bottle System that makes cleaning easier, is better for the environment and saves money for consumers and retailers. By encouraging Reuse and Mixing Local, Replenish has a goal of eliminating 1 billion bottles from landfills, 1 billion miles off our roads and 1 billion pounds of chemicals out of the environment. Replenish's products are developed and manufactured in the United States. For information on Replenish and to find where products are sold, visit www.myreplenish.com.

About The International Housewares Association

The International Housewares Association is the 73-year-old voice of the housewares industry, which accounted for (US)$288.3 billion at retail worldwide in 2009. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org and group buying discounts on business solutions services. 

SOURCE Replenish