Rentrak Signs TV Ratings and Automotive Information Agreement with Discovery Communications
PORTLAND, Ore., April 2, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV ratings and automotive segmentation agreement with Discovery Communications.
Discovery will adopt Rentrak's TV ratings and IHS Polk Automotive data, providing more comprehensive measurement of advertising campaigns running on Discovery's portfolio of networks.
"Rentrak's automotive data will increase our ability to deliver custom insights, targeting, and accountability measures to our clients," said Beth Rockwood, Senior Vice President, Market Research, Ad Sales, Discovery Communications.
"Rentrak is pleased that Discovery Communications is joining the growing list of network groups subscribing to our TV services," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek. "We look forward to being a strong partner for their networks."
Rentrak's television ratings service is the only fully-integrated system of detailed nationwide satellite, telco and cable TV viewing information from more than 30 million TVs, and Video on Demand viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV stations in all 210 local markets projected to the U.S. population.
About Discovery Communications
Discovery Communications is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: [email protected]
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SOURCE Rentrak
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