Rentrak Signs TV Ratings Agreement With Viacom 18 Media's IndiaCast

PORTLAND, Ore., Sept. 23, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Viacom 18 Media Pvt. Ltd.'s IndiaCast for its two networks, Aapka Colors (known as COLORS outside of the U.S.) and MTV India.

IndiaCast will utilize Rentrak's industry-leading TV ratings currency for programming research, as well as a business tool for its advertising sales initiatives.

"Aapka Colors and MTV India are extremely popular services, not only in the U.S., but around the world," said IndiaCast's Head of Americas Business Sameer Goswami. "With expanded distribution and focused marketing, we are now getting into the next phase of our business in the U.S. for these brands, which is where measurement systems such as Rentrak play a big role."

"Rentrak is happy to continue to serve the South Asian category and prove the value of these networks thorough our unique advanced demographic targets," said Chris Wilson, Rentrak's president of national television sales.

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 29 million TVs and Video on Demand from more than 114 million TVs, including granular information for TV stations in all 210 markets projected to the US population.

About IndiaCast
'IndiaCast' is India's first multi-platform 'Content Asset Monetization' entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content. For Domestic Distribution, IndiaCast distributes over 40 channels spanning genres including General Entertainment (Hindi & Regional), Kids, News (Hindi, English, Business & Regional), Music (Hindi & International), Infotainment, Movies (Hindi & English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors/Aapka Colors, MTV India International, Rishtey, News 18 India and 6 ETV regional Services) that are viewed in over 80 countries as linear services. With a rich content library of 15000 hours across genres, IndiaCast also syndicates content in over 100 countries in 20+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth & Lifestyle, General Entertainment & Infotainment genre in multiple languages. Apart from Television shows & series, IndiaCast also offers Indian feature films (both Bollywood & Regional) on digital platforms in India and overseas markets. For more information on IndiaCast, log on to www.indiacast.com.

About Rentrak

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contact for Rentrak: 

Antoine Ibrahim

Office: (646) 722-1561

E-mail: [email protected]

SOURCE Rentrak

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