Rentrak Signs TV Ratings Agreement With Independent Advertising Agency Hispanic Group

PORTLAND, Ore., July 30, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with Hispanic Group, an independent, minority-owned advertising agency with expert knowledge on reaching Latinos.

With Rentrak, Hispanic Group will receive television viewing information from more than 25 million TVs in approximately 12 million households to garner deeper insight into consumer viewing preferences and motivations.

"We are looking forward to working with Rentrak and having access to a massive system of information across a deep number of networks," said Jose Valdrrama, chief executive officer of Hispanic Group. "Their targeting capabilities will help us enhance our clients advertising strategies."

"Rentrak is extremely please to add Hispanic Group to our list of partners and to bring our Advanced Demographics and targeting capabilities to their clients," said Chris Wilson, president of national television at Rentrak.

Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.

About Hispanic Group
Hispanic Group, an independent, minority-owned agency that specializes in customized communications solutions across all disciplines of advertising, traditional, digital and social media, branded content, direct response services and experiential marketing to the varied and fast-growing segments of the Hispanic population, has been working with Latino consumers and brands for more than a decade. Hispanic Group has expert knowledge on how to craft meaningful messages to reach Latinos centered on the concept of "ultrasegmentation," a term they coined. The theory of ultrasegmentation is based on filtering demographic information on Hispanics in the U.S. to offer customized advertising solutions that garner maximum reach and frequency.

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

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Contact for Rentrak:
Antoine Ibrahim
Office: 646-722-1561
Email: [email protected]

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SOURCE Rentrak Corporation