Rentrak Signs Agreement with Gannett Television's WUSA9, Washington, D.C.

PORTLAND, Ore., April 13, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has signed a multi-year TV measurement agreement with WUSA9, the Gannett-owned CBS-affiliate in Washington, D.C.

WUSA9 will utilize Rentrak's massive and passive measurement currency, including Rentrak's single-source Advanced Automotive and Political ratings to understand and demonstrate the value and relevance of their audiences to national and local agencies and advertisers.

"Our commitment to working with Rentrak stems from our desire to represent viewing to our advertising customers beyond age demographics and, instead, target the products that our viewers buy," said WUSA9's President and General Manager Mark Burdett.

"Rentrak is very pleased to work with WUSA9 and further expand our television station client base in Washington, D.C.," said Rentrak Executive Vice President of Local Television Steve Walsh.

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: [email protected]

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SOURCE Rentrak

Related Links

http://www.rentrak.com

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