Rentrak Signs Agreement with Fox Networks Group

PORTLAND, Ore., Oct. 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in granular data solutions for measuring movies, video on demand and linear television, today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and single source consumer data reporting.

FNG's FOX Broadcasting, FX Networks and National Geographic Channels (US) will access Rentrak's complete TV ratings measurement insights including its advanced demographic to help transform the valuation and monetization of its media inventory. 

"As television continues to evolve from linear programming to a premium, platform-agnostic experience, and as we optimize that experience with messaging to highly defined customer segments, we see Rentrak as well positioned to deliver the kind of data insights that will help inform targeted TV advertising strategy," said Audrey Steele, FNG's SVP of Sales Research and Marketing. "Rentrak has been embraced by all the major agency holding companies and it is important to FNG we have the same intelligence that Rentrak provides to the buying community."

"We are excited to expand our relationship with FNG. Their vote of confidence in Rentrak's vision of the future landscape of advertising is very rewarding to our company," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek.

About Rentrak

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENTM

Contact for Rentrak: 

Antoine Ibrahim

Office: (646) 722-1561

E-mail: [email protected]

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SOURCE Rentrak

Related Links

http://www.rentrak.com

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