Rentrak Signs Agreement with AudienceXpress to Fuel Their Data-Rich Programmatic TV Platform
PORTLAND, Ore., Feb. 25, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that it has signed an agreement with AudienceXpress, a leading programmatic TV platform and subsidiary of Visible World, to establish the industry's first data-rich programmatic TV ad platform. Rentrak's TV viewing information will help fuel the platform.
The platform, developed by AudienceXpress, will allow digital video and TV campaigns to be optimized together to help advertisers achieve unparalleled reach and frequency through a scalable, touchless TV inventory system.
"What instantly becomes an industry first also brings total ease of use to programmatic planners and the brands they support," said AudienceXpress President Walt Horstman. "Our elegant front end allows users to easily execute programmatic campaigns, now enriched by powerful new levels of data."
"We look forward to help fuel AudienceXpress and its TV platform with our television viewing services," said Rentrak's CEO and Vice Chairman Bill Livek.
Rentrak's television ratings service is the only fully-integrated system of detailed nationwide satellite, telco and cable TV viewing information gathered from more than 31 million TVs and 117 million Video on Demand TV viewers in the U.S. and Canada. It also includes granular information for TV stations in all 210 local markets, projected to the U.S. population.
About AudienceXpress
AudienceXpress, a subsidiary of Visible World, is a leading programmatic TV buying platform that automates the planning, buying, optimization, and daily reporting of linear TV campaigns nationwide. AudienceXpress' Web-based platform allows media buyers to optimize campaigns and reach target audiences quickly and easily. AudienceXpress offers simple, scaled delivery of a national audience, superior audience targeting technology, full-automated execution, next-day impression reporting, and data-driven consumer insights. www.audiencexpress.com
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for AudienceXpress:
Alexandra Levy
Office (650) 996-5758
E-mail: [email protected]
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: [email protected]
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SOURCE Rentrak
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