Rentrak Reports Engagement Metrics for Week Ending January 24, 2010
--'Stickiness' Index Measures Viewer Involvement--
PORTLAND, Ore., Feb. 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 18, 2010 through January 24, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.
Week of 1/18/10 – 1/24/10:
Index Rating
Rank Rank Series Network Index
----- ------ ------ ------- -----
1 72 The Pregnancy Pact LIFE 180
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2 11 24 FOX 175
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The Bachelor: On the Wings
3 4 of Love ABC 163
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4 2 American Idol FOX 162
--- --- ------------- --- ---
5 328 Sortilegio UNIV-B 158
--- --- ---------- ------ ---
6 7 The Mentalist CBS 157
--- --- ------------- --- ---
7 209 Ice Dreams HALL 156
--- --- ---------- ---- ---
8 236 The Nanny Express HALL 150
--- --- ----------------- ---- ---
9 8 Private Practice ABC 148
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10 220 The Bad Son LMN 147
--- --- ----------- --- ---
11 13 Bones FOX 147
--- --- ----- --- ---
12 94 Leverage TNT 145
--- --- -------- --- ---
13 133 Go, Diego, Go! NICKJR 145
--- --- -------------- ------ ---
14 218 Ghost Hunters International SYFY 143
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15 1 FOX NFL Postgame FOX 143
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16 23 Criminal Minds CBS 142
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17 5 NCIS CBS 139
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18 71 NCIS USA 139
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19 267 The Wronged Man LMN 138
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20 77 White Collar USA 137
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Tyler Perry's Meet the
21 65 Browns TBS 136
--- --- ----------------------- --- ---
22 138 The First 48 A&E 134
--- --- ------------ --- ---
23 81 Wizards of Waverly Place DIS 133
--- --- ------------------------ --- ---
24 104 Wonder Pets! NICKJR 133
--- --- ------------ ------ ---
25 41 iCarly NICK 133
--- --- ------ ---- ---
[A&E is owned by A&E Television Networks; ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Disney Channel is owned by the Walt Disney Company; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; Nick and Nick Jr. are owned by MTV Networks, a division of Viacom.; SYFY is owned by Comcast; TBS is owned by Turner Broadcasting, Inc., a unit of Time Warner; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contacts: |
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Rogers & Cowan for Rentrak Corporation |
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Sallie Olmsted |
Amanda Bartz |
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(310) 854-8124 |
(310) 854-8151 |
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SOURCE Rentrak Corporation
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