Rentrak Expands Local Ratings Contract with NBC

PORTLAND, Ore., Sept. 16, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has signed a TV measurement agreement with KNSD-TV, the NBC-owned station in San Diego.

KNSD joins other NBC-owned stations: KNBC Los Angeles, KXAS Dallas-Ft. Worth, WTVJ Miami-Ft. Lauderdale and WRC Washington D.C. in utilizing Rentrak's services. Additionally, KNSD and the other NBC client stations are using Rentrak Auto and Political Advanced Demographics to sell the value and relevance of their audiences, not just its size. 

"We are excited to add Rentrak as we are always looking for ways to maximize our customers investment with NBC 7," said KNSD President and General Manager Dick Kelley. "Rentrak's Advanced Political and Automotive Demographics give us the tools we need to provide our advertisers with the best and most relevant audience information available."

"We are very excited to expand our partnership with the NBC Owned Television Stations and welcome KNSD-TV to Rentrak's family of clients," said Rentrak Executive Vice President of Local Television Steve Walsh. "We look forward to a long and successful partnership with them."

About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.

RENT

Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: [email protected]

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SOURCE Rentrak

Related Links

http://www.rentrak.com

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