Rentrak Executive Leadership to Present at Industry Events During Advertising Week 2010 Summit
—CEO and Chief Research Officer to Discuss the Future of Television as a Digitally-Driven Data Ecosystem—
PORTLAND, Ore., Sept. 28 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the company's Chief Executive Officer, Bill Livek and Chief Research Officer, Bruce Goerlich will be featured speakers during Advertising Week, North America's premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting all sectors of the media and entertainment industry.
Mr. Livek will be a featured speaker during the "Real-Time Targeting" segment of the Advertising Week Data Congress. Mr. Livek will discuss Rentrak's approach for leveraging consumer media consumption data and will examine trends in consumer media behavior in order to provide insights and executable actions for marketers.
Chief Research Officer, Bruce Goerlich, will serve as a speaker on the "Masters of the Universe: Inside the Future of Television" program during Advertising Week and will address how to apply key analytics in order to optimize ad effectiveness and extract maximum value in Advanced TV. Mr. Goerlich will also be a featured speaker at The Collaborative Alliance during Advertising Week as a co-presenter of the Open Mobile Video Coalition (OMVC) keynote regarding initiatives to bring live local broadcasting to mobile device users.
The "Masters of the Universe: Inside the Future of Television" program takes place on Tuesday, September 28 from 10:45 a.m. to 11:30 a.m. Eastern Daylight Time at the Paley Center for Media located at 25 West, 52nd Street in New York City.
The Collaborative Alliance program takes place on Tuesday September 28 from 4:00p.m. – 6:00p.m. Eastern Daylight Time at the Times Center Hall located at 243 West, 41st street in New York City.
The "Real-Time Targeting" segment of the Advertising Week Data Congress takes place on Wednesday, September 29 beginning at 9:00 a.m. Eastern Daylight Time at the Times Center Hall located at 243 West, 41st street in New York City.
About Rentrak Corporation
Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contact for Rentrak Corporation: |
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Sallie Olmsted / Amanda Bialek |
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Office: 310-854-8124 / 310-854-8151 |
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E-mail: [email protected] / [email protected] |
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SOURCE Rentrak Corporation
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