Rentrak Adds Another Local Station To Its TV Ratings Roster
—Barrington Broadcasting's NBC-Affiliate, WNWO in Toledo, is the Latest Station to Utilize Rentrak's Stable Ratings and Predictive Viewing Information—
PORTLAND, Ore., Sept. 17, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a StationView Essentials contract with Barrington Broadcasting for its NBC-affiliate station, WNWO in Toledo, Ohio.
"Across the country, and especially in markets like Toledo, Rentrak is the only place to find ratings for the Olympics, because no other service provides the advanced level of TV measurement and information at such a granular and local level. Having access to Rentrak's StationView Essentials ratings every day of the year, and not just during 'sweeps months,' will provide WNWO with a competitive advantage in Toledo," said Chris Topf, President and CEO of WNWO.
"With almost 200 TV stations now using Rentrak's advanced demographic currency for their sales, programming, news and promotions, our continually expanding client roster is clear evidence of the marketplace appetite for what Rentrak offers to local broadcasters, agency and direct clients," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
RENTM
(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)
Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: [email protected]/ [email protected]
SOURCE Rentrak Corporation
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