Renowned Beverly Hills Plastic Surgeon Uses Snapchat to Educate Prospective Patients
Renowned Beverly Hills plastic surgeon Dr. Tarick Smiley of California Surgical Institute has been utilizing social media platforms, including Snapchat, to educate more patients about popular plastic surgery procedures such as breast augmentation, tummy tuck, body lift after weight loss, facelift, and rhinoplasty (nose job). These educational "Snaps" have become very popular amongst the plastic surgery community and Dr. Smiley has been gaining a remarkable following through this medium.
BEVERLY HILLS, Calif., June 20, 2016 /PRNewswire/ -- Despite already using mainstream social networks such as Facebook, Dr. Smiley has decided to utilize Snapchat as it offers unique tools that make it easy to disseminate videos, photos, and brief explanations geared towards users who might be considering cosmetic plastic surgery. Although not the first to utilize Snapchat for such means, Dr. Smiley has perfected the process by providing clear and informative videos to all his prospective patients who follow him. He introduces himself, the staff and begins by explaining the type of procedure and the results one can expect.
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Unlike most social networks, Snapchat posts are not buried in a busy time-line, allowing followers to view videos and photos easily, and while these are only available between 1 and 10 seconds increments, this provides the opportunity to broadcast meaningful information that prospective patients are looking for.
While it may sound counterintuitive, the brief "lifespan" of "Snaps" could lead to users' undivided attention. The decision to undergo plastic surgery is life changing and Dr. Smiley wants to make sure prospective patients have the necessary information and tools to make an educated decision about the type of procedure they want to undergo and the time line involved.
And because Snapchat focuses on images and videos, it gives faster information compared with "written" contents, making them popular among on-line users who are on their mobile devices that seek quick and clear information consisting of imagery and videos.
To further reach out to more people and help them make an informed decision, Dr. Smiley makes all the effort to use layman's terms when explaining how he performs his surgeries, including ways to achieve natural results and minimize or eliminate potential risks. He goes into detail prior to the procedure to explain the preparation that goes into it to give viewers a feel of what they might expect before, during and after the surgery. The viewers get immersed in this process to appreciate its complexity and high level of detail that Dr. Smiley is known for.
All the procedures are covered during these "Snaps" and Dr. Smiley makes every effort to produce high quality "Snaps" that are geared at getting the message out in a clear and effective manner.
Snappers can reach Dr. Smiley at user-name : dr-smiley
And on Instagram : drtsmiley
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SOURCE California Surgical Institute
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